Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( Zippia ) 93% of marketers use Facebook, the most-used platform. ( As a result, ABM has gained popularity in recent years and is likely to continue to grow.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. It’s hard to say what impact Facebook’s Threads platform will have, though there are signs that Threads could be a valuable tool for B2B marketers. ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

MAY 28, 2020

Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Have we convinced you yet?

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 10 Stats About Social Media Demographics. billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. 71% of B2B buyers consume blog content during their buyer journey.

Statistics 94

Statistics Paid Content Stats Blogger 94

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts. Facebook’s share was about 8%. MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Owned Media Stats and ROI.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. Why not include it in your B2B marketing strategy?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. B2B marketing is often misfocused. Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Hubspot

MAY 4, 2020

Social Selling LinkedIn Stats. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. Twitter and Facebook were the runner-up platforms, respectively.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Now, that’s a little different than Facebook or Twitter. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Facebook Ads. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. Why It Works: Facebook. Let’s take a look: Cisco.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

AUGUST 3, 2021

Here are 15 more intriguing and actionable stats and facts pulled from that research. Social Media Facts and Stats. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Next up: stats for each major social network. General Internet Use Statistics. Stay tuned.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. The average Facebook reach is around 6%. 34% of us, to be exact.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Facebook ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Integrations: Salesforce, Microsoft Dynamics, Pipedrive, Facebook, LinkedIn, Slack, Gmail, Hotjar, and more. Without further ado….

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach. Facebook groups are often good, too. Good luck with that.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130