prospect 
Customer Experience Matrix
JULY 3, 2013
More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers. So far pretty normal.
Webbiquity
MARCH 29, 2010
But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. What about answering common customer or prospect questions? Physical networking at such events is still important. Information Sharing.
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Webbiquity
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.
Customer Experience Matrix
JULY 16, 2009
This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.
Adobe Experience Cloud Blog
JULY 27, 2012
By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships.
Anything Goes Marketing
MAY 1, 2007
For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?
Adobe Experience Cloud Blog
APRIL 9, 2009
Here is his interview, part of the B2B Marketing thought leader interview series. Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system?
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