prospect 
Onalytica B2B
NOVEMBER 12, 2018
There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.
Onalytica B2B
NOVEMBER 24, 2016
After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December. A SERIES OF CONTENT.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onalytica B2B
APRIL 5, 2018
Around 10 years ago I realized that I needed some kind of newsletter to keep in touch with clients and prospects. Of course, you’re thinking of Facebook. Almost immediately I realized that I needed to understand search and analytics or we’d never get results for our clients. That’s when I started doing content marketing.
Onalytica B2B
FEBRUARY 24, 2016
Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency.
Onalytica B2B
MAY 16, 2018
Sometimes a company will take me on the road where they’re bringing their customers and prospects together, they use me in that influencer role because they know that I’m an outsider and I will bring people in because some people recognize who I am in the Customer Service world so it works well for them.
Expert insights. Personalized for you.
189 
Let's personalize your content