prospect 
Chris Koch
MAY 21, 2010
Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.
Chris Koch
MARCH 19, 2010
I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Develop a target audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Koch
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.
Chris Koch
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.
Chris Koch
AUGUST 23, 2011
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.
Chris Koch
AUGUST 23, 2011
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.
Chris Koch
JULY 10, 2009
As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 In our recent Web 2.0 efforts so far (by 67% of respondents). for at least that long.
Expert insights. Personalized for you.
100 
Let's personalize your content