Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. I asked Stirista’s CEO Ajay Gupta about the technology behind the links.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

FEBRUARY 25, 2019

To enhance your presence among your key targets: Increased online presence helps to gain more awareness among your prospects, customers and clients. The purpose of marketing is to make your business appealing and valuable to your key prospects and customers.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Facebook caught on because of this. Understand what choices are available for clients and prospects.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. 5-20% is probability of selling to a new prospect. Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

AUGUST 22, 2014

According to the 2014 B2B Content Marketing: Benchmarks, Budgets and Trends study from MarketingProfs and the Content Marketing Institute, “Aside from lack of time, B2B marketers consistently cite producing enough content and producing the kind of content that engages as their top challenges.”

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

AUGUST 18, 2017

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

FEBRUARY 4, 2013

Most of my counterparts in the B2B tech space don’t even sit in the same division with their paid search leads. On the other hand, if the paid listing points to a different page than the organic ranking page, it just confuses prospects. Paid Search Leads. In my experience, this is rare. And even the mechanics are similar.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JANUARY 3, 2019

I’ve always thought B2B marketing attracts unusually interesting professionals. Check out his new book, The Expert’s B2B Revenue Growth Playbook. Samantha Stone ’s energy and good humor seem single handedly to keep the wheels of B2B marketing going. I have eliminated the word prospect from my vocabulary.” Intriguing. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

APRIL 13, 2020

It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events.

Trade Show 163

Trade Show Product Planning Intent Data 163

Biznology

DECEMBER 20, 2019

Organizations have started targeting millions of people at popular virtual hang out places such as Facebook, Instagram, and Snapchat all at once in such a way that they are more likely to be present at your very next event. Facebook: Everything from sharing event updates to engaging followers, creating event pages, etc. can be done.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

FEBRUARY 10, 2017

At Liberty, I learned about the big corporate experience and about B2B marketing. Each day we talk to our customers and prospects on social. We connect with customers and prospects in a way that represents the Citizens brand—we’ve even started to recognize names of those who come back and interact with us consistently!

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80

Biznology

MARCH 26, 2013

Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. B2B Marketing On Facebook – Yes? digitalsurgeons.com). Social Media Marketing: Coke Is Buzzing, Not! business2community.com).

Social Media 80

Social Media Media Work Management Class 80

Biznology

SEPTEMBER 6, 2016

I had my head down doing amazing stuff for my friends over at BashFoo and as well as dominating the earned media influencer marketing game on behalf of Skinny and Company coconut oil , I flaked on the second most important job I have: prospect marketing. So, first, I quickly made sure I was connected to as many people as I could on LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80