B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Create credibility for your business.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Identify how you can leverage social media platforms for your traditional marketing.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Talk to your customers and prospects. Marketing Soapbox b2b customer marketing social media' We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

OCTOBER 6, 2011

A client came to me and said one of their customers told them, “You need to be on Facebook!” Until that time their only use of Facebook had been cursory – to connect with family and follow news about their grandkids. What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

DECEMBER 22, 2010

Several of our new B2B clients came to us with this very frustration. The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Create your own blog on Tumblr (it’s easy) and Twitter account.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 12, 2012

I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Research shows that between the stimulus and purchase, on average buyers will consult 10.4 resources before making a buy decision. ( So, Buyers Are in Charge. People buy when they want to buy, when they are ready.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

OCTOBER 12, 2011

Write about what you do and include keywords and phrases that will attract new customers and prospects. Tweets, LinkedIn and Facebook status updates. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. Content Optimization. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

It was hard to find real prospective buyers on the Group Discussions, so most people didn’t even try. The same thing happened in the early days of Facebook Pages for business – some built a huge following and lost the ability to easily reach followers when Facebook made changes.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. your prospects. Know your prospects. Using the wrong message and images will turn off your prospects very quickly.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Create a new or share your existing brand story with prospects and customers. and Are You Going to Be B2B Boring ?) Engage your prospects and customers with valuable content such as helpful tips, user guides and how-to’s.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100