Trending Sources

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. But what does this mean for B2B companies? Or how about a reaction on Facebook?

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

How do you make a digital B2B marketer’s dreams come true? Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. 80 percent of B2B marketers indicated that their organizations will use digital advertising within the next 12 months. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Page Depth.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and prospects. Look for.

Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014

Sales Prospecting Perspectives

Happy Friday, Sales Prospecting Perspectives readers! Social Selling: How to Use Social Media for B2B Sales is available now for free. Home in on the customer journey using big data to really know your customer or prospect. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart.

Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014

Sales Prospecting Perspectives

Here are a few of our favorite articles in sales and marketing this week: Data is at the heart of every B2B marketers'' daily tasks: email campaigns, webinar invitations, whitepaper downloads, etc. Steve Kemish explains why at Marketing B2B. And here are the blogs from Sales Prospecting Perspectives this week. That''s all for this week, Sales Prospecting Perspectives readers.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. 1. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Ok, I’ll say it: Facebook Advertising! Predictive analytics.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and prospects. Look for.

How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. I’ve been thinking about some of the things a marketer could do with this new capability. For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences.

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Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014

Sales Prospecting Perspectives

Happy Valentine''s Day, Sales Prospecting Perspectives readers! On Valentine''s Day, some people may feel down if they don''t have a Valentine, just like in inside sales when people can feel slighted if they don''t have a prospect. Is it OK to cold call prospects on their mobile phone ? According to Tom Pick, it''s reducing friction at all customer touchpoints.

Do B2B Companies Really Need to Be on Facebook?

Social Media B2B

Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1.

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The Past And Future Of sCRM In Prospecting And Selling

Sales Prospecting Perspectives

Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. The places your prospects hang out in the social stream are opportunities to lay the groundwork for a relationship of trust. Check out your top competitors and see how they are approaching prospects on social media. Or your computer.

9 Ways To Get More Prospects To Discover Your B2B Blog

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. In the not-to-distant marketing past, a B2B company’s marketing arsenal included a relatively small number of weapons. Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. Everything revolves around it.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and prospects. Look for.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Prospective employees. Image credit: BundlePost. Cross-Platform Social Media Strategy.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. Think about why prospects aren’t converting. click to view larger ).

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Sales Engine Media: How is prospecting different in 2015 than 10 years ago? JG: Prospecting has been completely redefined.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Firefighters, policeman and other public-safety personnel were engaging on Facebook. Promote the company’s Facebook presence.

5 Ways B2B Companies Can Use Facebook Timeline

Social Media B2B

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. Create a Stunning Cover Photo. Sort of.

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Daily Social Media Usage Includes B2B Customers and Prospects

Social Media B2B

Many B2B companies complain that their customers and prospects don’t use social media. And your B2B customers and prospects are likely among them. While not all B2B social media activity takes place on major platforms, this provides good justification for exploring social media platforms further. Facebook and Twitter traffic peaks in the afternoon.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. B2B marketers like to have fun too.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

5 Ways B2B Companies Can Take Advantage of Facebook

Social Media B2B

Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy. Develop a Strategy. Keep Things Visual.

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. What does this mean for B2B organizations?

8 B2B Facebook Landing Pages

Social Media B2B

B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Other Facebook Call to Action: No. Buddy Media. Intel.

5 B2B Social Media Tips to Drive Prospect Engagement

Hinge Marketing

Here’s the good news: B2B social media is making it easier than ever before to engage with clients and prospects through multiple channels for two-way communication. With B2B social media, professional services firms have the tools to reach out, respond and resolve any issues or questions. Monitor B2B social media several times a day. On Twitter or Facebook?

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. Digital Marketing b2b Consumer

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B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action.

Facebook Works for B2B Too

Sazbean

facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. We all know the B2B sales cycle is long.

Sales Prospecting Perspectives Weekly Recap – Week of June 14, 2013

Sales Prospecting Perspectives

Find pictures and more about this event on our Facebook. While most companies identify prospects using a CRM system, many do not also create a list for what she calls “strategic referral partners,” or people who refer and champion your business and its content. The other two lists are “Prospects” and “Current and Past Customers.” Teleprospectors qualify a potential opportunity for a B2B company through the telephone. No, teleprospectors are savvy communicators in B2B businesses. This week was a busy one at AG Salesworks. This week we’re featuring two articles.

An Editorial Calendar for Facebook? Absolutely.

Modern B2B Marketing

My job was to optimize and grow that presence with an emphasis on Facebook. thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? The Here’s a quick breakdown of how we theme out our Facebook editorial calendar. Friday is our favorite day.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. In this new WebMD World of B2B Marketing , making the short list of potential vendors relies heavily on being visible and appearing smart in appropriate online channels on a consistent basis.

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7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. The framework below outlines the various stages of B2B marketing sophistication, from top-of-funnel introduction to digital marketing all the way up to integrated, optimized, revenue-focused, predictive campaign strategies.

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Predictions for B2B digital marketing in 2013

Biznology

It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Photo credit: Wikipedia.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Maybe not.