KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Metadata

DECEMBER 18, 2019

Facebook’s B2B Problem. Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Webbiquity

SEPTEMBER 20, 2021

B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building). This post outlines everything you need to know for running a successful B2B lead generation campaign. What is B2B Lead Generation? 8 Ways to Generate B2B Leads.

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 116

B2B Marketing B2B Planning B2B Thought Leadership 116

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Biznology

JUNE 23, 2017

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The B2B buyer’s journey is much longer and more complex than that of a general consumer.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Facebook’s rebrand to Meta was what sealed the deal.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. It’s the foundation, after all. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Take your B2B social media marketing up a notch with these six content ideas. 92% of B2B buyers are more likely to purchase after reading a trusted review.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. It’s not Facebook or Instagram. But if you know who your ideal customers are, and you know your position will resonate with them, speak up. Even in B2B marketing, we’re all human, so we’re still seeing the world largely through emotions.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

Tomorrow People

OCTOBER 3, 2022

Why it’s time for B2B organisations to pay attention. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Have we convinced you yet?

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. A first-touch attribution model would assign all credit to the paid Facebook ad that began this prospect’s journey.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries. MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. By automating routine tasks, brands are positioning themselves to be more agile and responsive.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Biznology

DECEMBER 18, 2020

It’s been widely reviewed, and most of the reviews are positive. It combines documentary-style interviews with leading minds formerly at Facebook, Twitter, Uber, Instagram, and so on, along with star turns from Shoshana Zuboff, Jaron Lanier, and Renee Diresta. The movie The Social Dilemma is now streaming on Netflix.

B2B Marketing 104

B2B Marketing Social Marketing B2B Paid Search Agency 104

Top Rank Marketing

DECEMBER 4, 2023

These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 2 — Authenticity Authenticity is a long-time commitment for TopRank Marketing, and now has been identified by SEMrush as the top trend in social media for 2024, especially crucial in the B2B domain.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). When you double down on your marketing during a recession, it positions you to capture a larger market share when everything rebounds.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Heinz Marketing

FEBRUARY 16, 2023

However, the question remains… Is TikTok a viable platform for B2B marketing? One of the main reasons why TikTok may not appear viable for B2B marketing is the absence of presence. Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 97

Top Rank Marketing

SEPTEMBER 29, 2023

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data. billion during 2023, with 37.4

Enterprise Management 108

Enterprise Management Spending Work Management Marketing Management 108

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. What are B2B leads?

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97