It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
WebMarketCentral
MARCH 16, 2009
While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. The largest growth in Facebook traffic came from people in the 35-49 age bracket.
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