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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management

Enterprise Management Social Media Paid Content Marketing Management

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

JULY 23, 2009

It would have been nice to see a breakout on the b2b side. On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. On the b2b side, most campaigns are aimed at generating leads rather than instant sales.

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Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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WebMarketCentral

What's Next for B2B Social Media? FYIndOut Now

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

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