B2B and Facebook - B2B Marketing Zone

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media

Social Media Facebook Social Marketing Web 2.0

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management

Enterprise Management Social Media Paid Content Marketing Management

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. LinkedIn , Facebook and Wink ) and blogs. For B2B vendors, the message is clear: participating (properly) across social media venues is now the most influential way to reach buyers. tags: Web 2.0

Social Media

Social Media Web 2.0 Peer-to-peer Wiki

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Sales & Marketing Alignment: How to Synergize for Success

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Get connected on Facebook and LinkedIn.

PR

PR Social Networks B2B Tagging

Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

AUGUST 28, 2008

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

Creativity

Creativity Paid Search Agency B2B Marketing Advertising Agencies

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

FEBRUARY 27, 2009

This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St.

Enterprise Management

Enterprise Management Social Media Work Management Marketing Management

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Social Tagging.

Twitter

Twitter Web 2.0 Marketing Analytics Tools Tips

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

JULY 23, 2009

It would have been nice to see a breakout on the b2b side. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well. Similar results + lower costs = higher ROI.

Paid Content

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing

3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Social Tagging.

Social Media

Social Media ROI Web 2.0 Media

How to Create a Social Media Marketing Strategy

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics.

Social Media

Social Media Paid Content Paid Search Agency Web 2.0

The Coming Consolidation in Social Networking

WebMarketCentral

JANUARY 7, 2008

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. At least a few social media sites have already taken this route, such as BeeTooBee in B2B marketing and DZone for software developers. . ** technorati tags: Social media sites, Alexa rankings, Web 2.0

Social Networks

Social Networks Web 2.0 PageRank Digg

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media

Social Media Optimization Digg Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

Social Media

Social Media Social Marketing Web 2.0 Forrester

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media

Social Media Web 2.0 iCrossing Optimization

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0

Web 2.0 SEM CTR Adwords

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

OCTOBER 20, 2009

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation.

Social Media

Social Media Marketing Budget Social Marketing Web 2.0

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

MARCH 31, 2008

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. StumbleUpon and del.icio.us

Social Networks

Social Networks Traffic Digg Wikipedia

B2B Marketing Zone

WebMarketCentral

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

What's Next for B2B Social Media? FYIndOut Now

Webinars

Trending Sources

Social Media Now Top Information Source for B2B IT Buyers

Webinars

4 Ways to Use Social Networking for B2B PR

Vyatta - Extremely Creative B2B Marketing

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

3 Reasons it's Tough to Measure the ROI of Social Media

How to Create a Social Media Marketing Strategy

The Coming Consolidation in Social Networking

Best of 2008: Social Media Optimization, Part 1

Best of 2009 (So Far): Social Media Marketing, Part 3

Best of 2008: Social Media Optimization, Part 2

Looking Back at 300: Top 10 Posts

A Unique Approach to Integrated Advertising Campaigns: Nabbit

Best of 2009 (So Far): Social Media Marketing, Part 1

Which Social Networking Sites Really Drive Business Traffic?

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