WebMarketCentral

Trending Sources

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. The largest growth in Facebook traffic came from people in the 35-49 age bracket. 55% of B2B buyers have created profiles on social networks.

Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking). Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Twitter FAIL! Social Tagging

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. LinkedIn , Facebook and Wink ) and blogs. For B2B vendors, the message is clear: participating (properly) across social media venues is now the most influential way to reach buyers. Following up on its first study on the value of Web 2.0

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. It still is, though there are now competing technologies available.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. Participate in blogs.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

It would have been nice to see a breakout on the b2b side. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining. New to the list of PPC providers this year is Facebook. content network. Maybe."

PPC 1

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros. How should you measure the impact of social media? Web 2.0 Social Tagging

How to Create a Social Media Marketing Strategy

WebMarketCentral

In It Came from Facebook! But also base your plans on research, learning from the mistakes and successes of social media pioneers. ** technorati tags: Facebook, social media marketing, b2b marketing, MarketingSherpa, social media metrics, Techrigy, Radian6, online news release distribution, blogger relations, Eloqua, Steven Woods, Lorna Li, social media marketing roadmap del.icio.us

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why Reputation Management is Critical , Debra Mastaler states, "Online, reputation is everything. Social Tagging

Looking Back at 300: Top 10 Posts

WebMarketCentral

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. StumbleUpon and del.icio.us were common second choices.

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals MINNEAPOLIS--( BUSINESS WIRE )--The Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m. to 9 a.m.

SEM 0

The Coming Consolidation in Social Networking

WebMarketCentral

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. For example, B2B buyers and vendors are unlikely to want to congregate on the same sites where tweenagers are babbling about Hannah Montana , and kids could care less about developments in database technology or network appliances. social tagging sites.

3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. LinkedIn has incredible ad targeting for B2B brands. That means using LinkedIn and Facebook in conjunction.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. But what does this mean for B2B companies? And now they can love you on Facebook.

5 Unforgivable B2B Facebook Advertising Mistakes

Spiralytics

Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge difference between B2B and B2C companies. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. Paid Advertising

B2C 27

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

How do you make a digital B2B marketer’s dreams come true? Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. 80 percent of B2B marketers indicated that their organizations will use digital advertising within the next 12 months. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects.

Ads 42

Why Should a B2B Sales Company Have a Facebook Page?

Sales Prospecting Perspectives

Let''s start off by saying that the B in "B2B" does not stand for boring. B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. I''ll highlight just a few main points. 1. On Facebook, you can! Show it!

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

It's All About Revenue

For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. It’s pretty grim when the kitchen is as quiet as the dining room.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Share this on Facebook.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. 2.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

To do their job well, B2B media managers need comprehensive attribution information and insights. Today I’m excited to announce Bizible now has a native integration with Facebook Ads. Insights go much deeper than the channel, too. To learn more about how Bizible’s attribution solution can help your organization, please request a demo

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius is shutting down Facebook next week.  . Darius has a cool job. But the dude didn’t stop there. It gets worse.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. Its top 25 US-based search advertisers alone spent more than $1.3 General.

PPC 87

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook. Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Laura Patterson is one of the smartest and most forward thinking people in B2B marketing.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. 1. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Ok, I’ll say it: Facebook Advertising! Account-based advertising.

Social 103