Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.
Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.
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Tomorrow People
FEBRUARY 21, 2022
After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase. It’s likely that this is due to momentum behaviour (also known as commitment bias).
Tomorrow People
OCTOBER 3, 2017
These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. But let’s face it — it’s not 2010 anymore.
Tomorrow People
NOVEMBER 23, 2018
B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Webinars will become more important for B2B lead generation. Some prefer written content.
Tomorrow People
APRIL 27, 2021
Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space. But that’s okay, because thought leadership content doesn't really impact near-term results. Give your readers an insider account on how to achieve.
Tomorrow People
OCTOBER 24, 2017
fearless content marketing spanning both B2B and B2C organisations. It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period. These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results.
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