5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is.
A B2B Reaction to Facebook Reactions
Social Media B2B
FEBRUARY 29, 2016
Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. But what does this mean for B2B companies? And now they can love you on Facebook.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?
10 of the Best B2B Facebook Pages
MAY 16, 2013
Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. distribution channel, while Facebook was the most. marketing in B2B tech, even major brands like. B2B marketers.
Do B2B Companies Really Need to Be on Facebook?
Social Media B2B
JULY 24, 2014
Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Share this on Facebook.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).
Content Methodology: A Best Practices Report
benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Content. Definition II.
Is Facebook Still Relevant for B2B?
EMagine B2B Blog
MARCH 24, 2015
One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it.
35 experts weigh-in: How we create influence on Facebook
grow - Practical Marketing Solutions
SEPTEMBER 30, 2012
But beyond content, I was interested to know what people thought it took to gain influence on the social web. So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org chart.
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
JULY 2, 2016
In this week’s episode, Joe and Robert discuss how Facebook has cleverly tweaked native advertising to benefit its users and give brands greater insights into ad performance, but it may represent a death blow to some publishers. Facebook is also paying media companies and influencers to create content for its streaming video service; in the short term, this appears to benefit brands.
Four overlooked B2B marketing ideas you can use now
grow - Practical Marketing Solutions
OCTOBER 14, 2015
So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. 1. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Ok, I’ll say it: Facebook Advertising! Account-based advertising.
Evangelizing a Content Marketing Program
Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Instead, most.
Facebook Mistakes and How to Fix Them
JANUARY 4, 2016
Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. Its top 25 US-based search advertisers alone spent more than $1.3 General.
B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
It's All About Revenue
NOVEMBER 30, 2011
For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. It’s pretty grim when the kitchen is as quiet as the dining room.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Mark R.
Definitive Guide to Planning a New Content Initiative
Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. target.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
How to Build a Great B2B Community on Facebook
Social Media B2B
OCTOBER 14, 2013
We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Use custom tabs within your Facebook page. Symantec.
Lend a Hand or Shut Your Facebook
B2B Marketing Unplugged
NOVEMBER 2, 2015
Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius is shutting down Facebook next week. . Darius has a cool job. But the dude didn’t stop there. It gets worse.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.
Could LinkedIn Destroy Facebook?
OCTOBER 10, 2012
LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Ironically, less than two years later, people were creating profiles on Facebook with gusto. There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. The latest enhancements have taken a page from both Twitter and Facebook. So, will LinkedIn someday destroy Facebook? Image via CrunchBase. LinkedIn got less attention.
3 Tips for Creating Great Posts on LinkedIn and Facebook
B2B Marketing Traction
NOVEMBER 11, 2014
It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. 2.
5 Ways B2B Companies Can Take Advantage of Facebook
Social Media B2B
JANUARY 8, 2014
Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy. Develop a Strategy. Keep Things Visual.
5 Ways B2B Companies Can Use Facebook Timeline
Social Media B2B
MARCH 1, 2012
Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Create a Stunning Cover Photo. Sort of.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.
8 B2B Facebook Landing Pages
Social Media B2B
APRIL 14, 2011
B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Other Facebook Call to Action: No. Buddy Media. Buddy Media.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategy
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet?
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. What really matters on Facebook is not the number of fans, but getting fans to have a conversation with you. Be human.
Staffing and Launching Your Content Marketing Program
What’s the Difference Between B2B and B2C Market- ing?” on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers.
10 of the Best B2B Facebook Timeline Cover Photos
Social Media B2B
MARCH 30, 2012
Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Many B2B companies have already launched their new timeline updates.