| | | Marketing Leadership Council | |  B2B + Facebook | 9 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL OCTOBER 24, 2011  B2B Social Media: Present and Future On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing. To Facebook or not to Facebook? There was an interesting discussion, and a little disagreement on the panel, over whether every B2B should have a Facebook page. That probably works for B2B brands with a popular presence in culture. | MARKETING LEADERSHIP COUNCIL SEPTEMBER 5, 2012  4 Things to Watch Before 2013 Here are a few numbers to keep an eye on: digital CPMs, major corporate pullouts from social advertising platforms, Facebook’s share price. Consumerization of B2B. For the last few years, we’ve been hearing from our friends in B2B marketing that B2C-like tactics – such as social media – are increasingly effective in the B2B environment. | | | | | |
| MARKETING LEADERSHIP COUNCIL SEPTEMBER 19, 2012  4 Ways B2Bs Can Integrate Digital We recently polled B2B CMOs on their top priorities for next year and “Digital integration” came pretty high on the list. That’s why most invest almost 15% of marcomm budget in digital and emerging channels (and even higher for B2B services). LinkedIn vs. Facebook). Cutting Edge B2B Marketing Digital MarketingCisco is a great example here. Cisco has also done this well. | MARKETING LEADERSHIP COUNCIL AUGUST 7, 2012 How to Fail at Social Media These metrics tend to be platform-specific: the success of a Facebook campaign might be shown in “Likes” recieved or fans added, while the success of a Twitter play might be shown in favorites and retweets received. Cutting Edge B2B Marketing B2C Marketing Social Media MarketingSocial media’s not so new anymore, but brands seem to be in the midst of high-profile failures all the time. So, we thought: if we were to create a guide on how to fail at social media, what would it look like? Here’s what we came up with: Don’t develop a strategy. | MARKETING LEADERSHIP COUNCIL JUNE 19, 2012 3 Steps to Better Content Marketing Content marketing is becoming a bigger part of many B2B marketers’ lives: The Content Marketing Institute found that over 60% of B2B marketers plan to increase their content marketing budget over the next year, and over 90% of B2B marketers are using content marketing to build their brands. Cornerstones B2B Marketing Commercial Teaching Marketing CommunicationsThese marketers are using an average of eight content tactics, including everything from blogs to whitepapers to infographics. To get content into your customers’ hands, it needs to be credible. | MARKETING LEADERSHIP COUNCIL OCTOBER 5, 2011  Bursting the Big Data Hype Bubble Here’s where I think it’s safe for marketers to START: use Big Data and analytics to figure out who to STOP marketing to, or when to STOP trying to engage them with a direct mail piece, or yet another email, or yet another plea to join in a Facebook contest. Here’s the cynical interpretation of what is evolving in the marketing space right now. And so they do. | | | | | | | |
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MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 22, 2012  How GE Healthcare is Disrupting Cancer
So GE Healthcare launched a social media campaign on the back of its big Olympic presence , asking consumers around the world to share their healthy choices on Twitter, Facebook, and Chinese microblogging service Sina Weibo. We think it speaks to two ongoing trends in the B2B marketing space: first, the growing consumerization of B2B marketing; and second, the shorter length of time Sales has to directly influence B2B buying processes. Are you in the market for an “advanced digital radiographic imaging” device? How so? MORE >> -
 How Big Companies Can Stay Innovative
Lots of innovators loosely fit this mold; Facebook’s Mark Zuckerberg began his company in a dorm room, Apple’s Steve Jobs and Steve Wozniak (as well as HP’s Bill Hewlett and Dave Packard) began theirs in a garage. Cornerstones B2B Marketing B2C Marketing Marketing InnovationApologies in advance; this will be a bit long, but it’s an important topic that’s worth deep exploration. You’ve been warned! It’s also a myth we dispelled a few years back , in the process of reviewing The Social Network. ). it’s basically ?? it’s a search engine. MORE >> -
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 31, 2011  Fighting A Foul Reputation
Not limited to just passersby, it also has its own Facebook page. Cornerstones B2B Marketing B2C Marketing Branding Marketing Communications Marketing StrategyThe mortgage mess and resulting global financial crisis put big banks, insurance companies and finance organizations at the top of many Americans’ “Most Hated Companies” list – a position once reserved mainly for airlines and cable companies. There seems to be a constant barrage of criticism from Washington, from the media, and, perhaps of greatest concern in today’s viral world, from consumers themselves. MORE >>
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