Trending Sources

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. LinkedIn has incredible ad targeting for B2B brands. per click on Facebook versus $2.00 – 10.00

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

5 Unforgivable B2B Facebook Advertising Mistakes

Spiralytics

Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge difference between B2B and B2C companies. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. Paid Advertising

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Why Should a B2B Sales Company Have a Facebook Page?

Sales Prospecting Perspectives

Let''s start off by saying that the B in "B2B" does not stand for boring. B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. On Facebook, you can! Newsflash: it doesn''t have to be that way! Show it!

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

It's All About Revenue

For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. It’s pretty grim when the kitchen is as quiet as the dining room.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Share this on Facebook.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. We create outstanding visual images that people like to share on Facebook, driving traffic back to our own website.” But on the Internet, we HATE rules. We HATE structure. ” Be Visual. Human.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. I got a pretty royal run-around and while I was waiting for a resolution, I was calling them out on their Facebook feed.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. Its top 25 US-based search advertisers alone spent more than $1.3 General.

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Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

To do their job well, B2B media managers need comprehensive attribution information and insights. Today I’m excited to announce Bizible now has a native integration with Facebook Ads. Insights go much deeper than the channel, too. To learn more about how Bizible’s attribution solution can help your organization, please request a demo

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Ok, I’ll say it: Facebook Advertising! Account-based advertising.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

5 Mistakes Every B2B Company Is Making On Facebook

Social Media B2B

While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. When it comes to B2B marketing, it’s crucial to find how your goals overlap with the functionality of the platform being used. Keep reading to find out how to get B2B marketing right on Facebook.

Do B2B Companies Really Need to Be on Facebook?

Social Media B2B

Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. What really matters on Facebook is not the number of fans, but getting fans to have a conversation with you. Be human.

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them.

Is Monetization Killing Facebook?

B2B Marketing Traction

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Don’t get me wrong.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook. Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Laura Patterson is one of the smartest and most forward thinking people in B2B marketing.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 8) Facebook Page Barometer. 1) LikeAlyzer. Pricing: free.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook. Twitter.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet?

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. What is B2B marketing all about? Much of what works on Facebook seems to fall into two camps: Charity.

5 Brands with Highly Successful Facebook Marketing Strategies

Content Standard

At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee. Log into your personal Facebook—you can tell your boss it’s for work—and look at those around you.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. When Facebook does a lot of changes, it’s not a big team. I don’t believe that channels like Google, Facebook, or SEO, video, etc. appeared first on B2B Lead Blog.

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. What it means for B2B marketers: You must be listening. That is huge! Takeaway.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategy

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Digital Marketing b2bA Marketo Case Study. A Revel Systems Case Study.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. The name is derived from the fact that the average Facebook member has 130 Facebook friends. LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests.