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Social Media & Marketing Automation

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Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social? Social Media ROI.

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5 Ways to Use Social Media in Marketing Automation

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This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. When talking about Social Media, most people immediately think of Twitter or Facebook. Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop. Social Media.

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Marketing Automation Trends for 2010

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Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009.