Kaon

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

on YouTube or Facebook), or in a specially designed room with large screens all around. For a B2B application, applications can show how large industrial equipment can fit into a manufacturing assembly line, or how lab equipment can be placed effectively into an automated clinical diagnostics lab. VR for complex B2B solutions.

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How Marketers Should Measure Digital Engagement

Kaon

They browse to a page about a product and get distracted by a Facebook notification on their phone. In the second case (the Facebook distraction), after subtracting out idle time, the session only would last a few seconds. As far as web analytics are concerned, it could easily be counted as a zero-interaction “bounce.”.