DiscoverOrg

JANUARY 2, 2019

We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

APRIL 25, 2017

It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company. Some people think buying data is like buying Cap’n Crunch when you don’t have kids.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

FEBRUARY 12, 2019

Learning best practices for using your B2B data can help you truly fall in love with it – Just like it did for Alicia. And after you complete it, you will know exactly what to do next: No more time scrolling through Facebook or Instagram wasting time with nothing to show for it. It takes care. Read it: True Love or Just Bad Data?

Ideal Customer Profiles 29

Ideal Customer Profiles Enterprise Management Account Based Marketing B2B Sales 29

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. two years ago to 6.8

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. two years ago to 6.8

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

AUGUST 24, 2017

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191