Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

AUGUST 16, 2011

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too. It may seem facile, but social media are the answer.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too. It may seem facile, but social media are the answer.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

JUNE 25, 2009

That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not). Posted in Social Media Tagged: B2B marketing, Marketing ROI, Social Media, social media strategy. What do you think?

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

NOVEMBER 12, 2010

Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). You can’t do what one B2B company did: require that subject matter experts submit tweets to PR for approval two weeks in advance of posting. Examples of how you do this are: Make them visible on social networks. Encourage them to blog.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

SEPTEMBER 18, 2009

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JULY 10, 2009

Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Check out the B2B Marketing Zone.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

SEPTEMBER 23, 2011

For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. These days, my audience is B2B marketers and my goal is to help you learn. I have a search column in TweetDeck for “B2B.” Then I click through to see if the content is something that I think B2B marketers might learn from.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. These days, my audience is B2B marketers and my goal is to help you learn. I have a search column in TweetDeck for “B2B.” Then I click through to see if the content is something that I think B2B marketers might learn from.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. You can’t deny that eBay is a revolution.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MAY 20, 2011

on the Savvy B2B Marketing Blog entitled How to Gain Real Traction with Thought Leadership, I talk about how marketers need to create an idea network within their organizations to spur their subject matter experts to start thinking. What we should be talking about instead is getting those experts involved in creating ideas.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

MARCH 25, 2011

I’m hearing B2B companies tell me that they are starting to make idea development part of the yearly goals of their subject matter experts. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. Make ideas part of individual expectations.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

JANUARY 22, 2010

LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. Sure, the language of your tweet counts in building interest, but if you link to content that is directly related to your tweet, it’s a good gauge of how popular the subject is among your followers.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. I humbly offer these guidelines in the spirit of the B2B marketing guild. In B2B, it’s likely to be diverse, at least in terms of ages and backgrounds.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. I humbly offer these guidelines in the spirit of the B2B marketing guild. In B2B, it’s likely to be diverse, at least in terms of ages and backgrounds.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B. How strong do you think the arguments are? Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100