ANNUITAS

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Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? As a veteran B2B marketer, I found myself continually trying to translate what the film was telling me into what I do for a living. As B2B marketers, we don’t need to question ourselves, our businesses or our purpose.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

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Enterprise Demand Generation: How Are You Doing?

ANNUITAS

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

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WTF Does John Cleese Know About Content Marketing

ANNUITAS

And if there is one thing that is really hard, especially in B2B Marketing, it is to be funny. He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

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Put The Phone Down – I’m Not Ready

ANNUITAS

According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Does that warrant a call?

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Are All Benchmarks The Same?

ANNUITAS

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014.