Remove exchange

Marketing Interactions

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Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

But, for marketers, questions are one key to B2B buyer enablement. B2B buyers facing a problem must find out how to fix it—or even if they should. There’s a natural back and forth rhythm that keeps the exchange moving. Amplify B2B Buyer Enablement by Knowing Where They Are. Questions create curiosity.

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