Content4Demand

JANUARY 10, 2020

Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person. Scottsdale is lovely this time of year… B2B Marketing Exchange. B2B Online. Adobe Summit.

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Adobe Experience Cloud Blog

DECEMBER 6, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. How did you find out about the Marketo Champion program?

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Marketo Personalization Thought Leadership Class 89

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. But those companies are in the minority, especially within B2B. Effectiveness.

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Landing Pages Industry CMS Marketing Automation Services Marketo 147

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 5) B2B Marketing Events to Watch in 2015.

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Adobe Experience Cloud Blog

APRIL 12, 2017

Field events are not dead. A field event! Here are four reasons why field events could be your new bread-and-butter: 1. With a field event, you can help get your salespeople in front of their prospects and customers—perhaps even those they’ve had a hard time reaching. Enable Your Salespeople to Build Relationships.

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Service Thought Leadership Burn Rate Marketo 128

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. To make matters worse, events face market competition just like any other business. Today’s tools offer event coordinators the firepower they’ve always wanted.

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Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

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Event Marketing ROI Lead Ranking Planning 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Invite People!

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Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 19, 2019

So why do so many event marketers ignore it? Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. Create event videos that drive buzz.

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ANNUITAS

NOVEMBER 16, 2020

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Most recently she has spoken at events for Adobe, BAI, and Showpad. See Jennifer’s posts.

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Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

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Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. AI in B2B Marketing Today. Maximizing Registrations and Attendance for Events. Cross your fingers and host the event. Audience segmentation.

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Marketing AI Segmentation Marketo B2B Thought Leadership 174

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Recent industry reports indicate a 95% increase in sales prospecting technology utilization, underscoring its pivotal role in modern sales practices. SalesIntel provides millions of accurate B2B data with the most direct dials in the industry.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. Tradeshows.

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ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. To maximize time and prioritize focus at events, set a strategy to meet informational, relationship and sales goals. Marketo Marketing Nation Summit.

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B2B Marketing B2B Advertising Agencies Work Management 66

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Marketing Automation: Marketo , Pardot , Act-On. Set Aside Time Every Week.

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Leadspace

APRIL 21, 2017

Events season is well and truly underway for B2B marketers. With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! See you there!

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Marketo Account Based Marketing Enterprise Management ABM 54

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. Create template categories based on key sales plays: inbound, outbound, industry, competitive, persona, events, and more. Here is an example taxonomy: Outbound—B2B.

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Work Management Marketing Management Practices B2B Thought Leadership 134

ANNUITAS

MARCH 31, 2015

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event?

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Martech Advisor

FEBRUARY 26, 2020

There’s more digital noise than ever in the world of B2B marketing. In this introduction, we define TMA and explain why it’s necessary today; share best practices on how to execute successful TMA campaigns, and give real examples of B2B marketers who get it right. What is TMA? Measurable. Conclusion.

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Marketing Automation Services Paid Content Marketing Automation Automation 113

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.

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Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. Marketing Automation: According to Marketo, marketing automation can generate an average ROI of 5800%. Generic mass leads are non-real for driving results.

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Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Thought Leadership Transparency Thought Leadership Marketo 89

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. Need we say more?

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Adobe Summit.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Adobe Experience Cloud Blog

MARCH 11, 2015

This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. . <a

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Marketo B2B Thought Leadership Microsite Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

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Adobe Experience Cloud Blog

AUGUST 16, 2018

Fortunately, we created five best practices on email metrics to help you get the most out of your email marketing initiatives. Best practices include: Set expectations with all stakeholders. The best practices covered should not be seen as just standalone pieces but part of an overall holistic email marketing and metrics approach.

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Multi-Touch Attribution Email Marketing Practices Planning 113

Adobe Experience Cloud Blog

APRIL 7, 2017

Below are three best practices for a holistic, personalized marketing strategy, aimed at building meaningful relationships with buyers at every turn: 1. If a guest is traveling with children, those recommendations will include images and videos of kid-friendly events. Find the Right Balance of Overt and Subtle Personalization.

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Practices Personalization Planning Thought Leadership 129

Adobe Experience Cloud Blog

JUNE 10, 2020

I have a love-hate relationship with events. Yet these shows continue to be a staple for B2B marketing. Events will return. We have a chance to reshape events in the way we want them. We have the time to think about how to do that because events are not restarting any time soon. Particularly trade shows.

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Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. The B2B purchase journey can be long and complex. Now that I’m back, I’m ready to put all these new insights into practice.

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Joe Pulizzi –often referred to as the grandfather of content marketing–founded the Content Marketing Institute and Content Marketing World, the world’s biggest annual content marketing event.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

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Marketo Marketing Management Event Marketing Software 48

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is the host of the podcast B2B Marketing and More With Pam Didner. Before that, he founded Demandbase and practically invented the ABM technology category.

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Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. Customer behaviors were changing as a result of events occurring globally, and we could help – something marketers must do to support business continuity. Tip 2: Respond to customer needs.

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