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How Marketing on the Weekends Goes Beyond Football

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So what are the implications for the B2B market ? . Sending B2B Promotion On the Weekend. Data from Smart Insights shows that entrepreneurs (and workaholics, self included, I guess) tend to open and click on B2B emails more during Saturday and Sunday. Examples and Ideas: B2B Marketing Over the Weekend. Image source. .

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An Interactive Spin On Generating New Leads

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Although B2B marketers face a slew of challenges on a daily basis, the one challenge that remains constant is the need to feed the sales team with new leads. 79% of visitors to the blog post engaged directly with the quiz, and 56% completed the lead gen form in order to receive their “B2B Display Advertising For Dummies” guide.

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How to Engage Your Audience Before, During and After Your Marketing Event

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Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an audience before, during, and after an event takes a lot of work. This tactic is mostly for speakers at an events.

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27 Seriously Impactful Event Hacks Every B2B Marketer Should Know

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With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . In this article, I’m going to give you 27 ways to maximize your time at events.

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How to Get More Targeted Leads (a B2B Playbook)

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However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . The modern B2B buyer journey has become far more complex. . . Source ). .

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

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stakeholders involved in any given B2B sale. Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . A channel could be a device, medium, or network. Today, there is an average of 5.4

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.