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Paul Gillin

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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. SocialMediaB2B.com has a nice roundup of Eight B2B Facebook Landing Pages.

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The Power of B2B Communities

Paul Gillin

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. All comments are appreciated!

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We We believe 60% of our Facebook fans are prospects,” Weiss said. Farmers Insurance for example, hasn’t accumulated 2.3 I actually think insurance is a fascinating business.

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The Appeal of B2B Social Networks

Paul Gillin

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Profiles are a member’s personal homepage.

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Transforming P&G

Paul Gillin

The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets. The fact that this week’s event was even going on was notable in itself.