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Industrial Marketing Today
AUGUST 3, 2010
However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”
Industrial Marketing Today
JULY 23, 2010
Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events. I have even read statistics where Facebook is now drawing more visitors than Google.
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Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. He is the Founder & President of Tiecas, Inc. –
Industrial Marketing Today
MAY 11, 2011
According to Elise Bauer , a respected B2B marketer who advised many technology companies and start-ups, “…a distinguishing characteristic of a thought leader is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”.
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