The Effective Marketer

JULY 21, 2011

I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! It seems Marketo has a nicer way of presenting Marketing Conferences. Check out below.

Marketo 100

Marketo Conference Marketing Trade Show 100

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? How do YOU define success and do you have a special formula? United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? We have all been there. How is it that your product or service will benefit me? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. Centralized responsibility for content strategy is becoming a requirement for highly effecitve b2b marketing. The Complete B2B Persona. MQL to SAL: 66%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JANUARY 11, 2010

Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Big but concise lead-in. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

NOVEMBER 19, 2013

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing'

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing'

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

FEBRUARY 3, 2011

A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. United States License.

Conference 100

Conference Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

FEBRUARY 25, 2013

It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005). HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).Other HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100