Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? Examples of Useful Trigger Events.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. About 50% claim that they will be hosting at least the same amount of virtual events as they did over the past year. This is compared to 20.6%

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. The Revival of B2B In-Person Marketing Events. The B2B exhibition cancellation rate should decline further.”.

Personalization 218

Personalization Planning Conference Statistics 218

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Anteriad

NOVEMBER 15, 2023

The post Event marketing guide: How to get more prospects at your B2B event appeared first on Anteriad.

Marketing Prospects 92

Marketing Prospects Event Marketing B2B Marketing B2B 92

KoMarketing Associates

AUGUST 4, 2020

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Envy

JANUARY 22, 2024

You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with like-minded folks and stay on top of the latest trends in B2B marketing.

B2B Marketing 71

B2B Marketing B2B Curation Marketing & Strategy 71

Smarte

AUGUST 17, 2021

Today, there are over 100 B2B marketing events occurring in the world and choosing on which one to attend is never easy. We sponsor the top 10-15 of these B2B Marketing events and based on our experience, we have come up with a checklist for you while you plan to sponsor or attend a B2B […].

B2B 98

B2B B2B Marketing Planning Contact Marketing 98

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. How Enterprise Marketing Budgets Will be Reallocated.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year!

Conference 162

Conference B2B Zoominfo Cold Calling 162

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. But we’ve all learned a lot in the meantime about what makes virtual events successful.

B2B 118

B2B FAQ Work Management Paper 118

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. What is the best way to do it?

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 113

Optimization Ideal Customer Profiles Customer Surveys Communities 113

Drew Neisser

MARCH 10, 2023

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Huddlers will get a special discounted rate , with access to exclusive networking opportunities, VIP status, and more.

B2B 52

B2B Cross-Selling CMO Forrester 52

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 291

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 291

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

B2B Digital Marketer

OCTOBER 13, 2022

For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular , people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. 06:15 – Hybrid events.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

Heinz Marketing

FEBRUARY 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Four Tips For Preparing For A Hybrid Event World. What’s Working in B2B Social Media Marketing? 5 Ways To Repurpose Your Virtual Event To Increase ROI.

Amazon 90

Amazon B2B B2B Sales Lead Generation 90