B2B Memes

SEPTEMBER 4, 2012

My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.

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B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Ethics: Is Transparency All We Need? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Related posts: Lewis DVorkin: Content Marketing or Advertorial?

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B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Ethics: Is Transparency All We Need? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Related posts: Lewis DVorkin: Content Marketing or Advertorial?

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Advertisements Advertising Advertorials Ethics 100

B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. Is it really so difficult to honor editorial ethics and pursue business interests at the same time? I’m a big fan. By their nature, they are disruptive.

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B2B Memes

NOVEMBER 27, 2011

One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” The only ethical strategy for journalists now is to be open about their biases and conflicts of interest, and to let readers judge their reliability as reporters for themselves.

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B2B Memes

DECEMBER 6, 2011

.” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” This situation is rapidly turning into a nightmare in B2B. Ethics and Content Marketing: Ex-BW Writers Weigh In.

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B2B Memes

JUNE 26, 2012

But they are more the material of literary criticism than of ethical analysis. Maybe there is a portentous ethical and moral issue in repeating yourself. Ethics Must Come from the Heart As Well As the Head. These are interesting findings, well worth public discussion. But they don’t tell us he’s a thief. I think not.

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B2B Memes

APRIL 26, 2012

Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. But Pexton’s suggestion that the Internet is only good for basic research or as a last resort is wrong too. All of these tools are useful. But they all fail at times as well. The key is to use them all and to trust none.

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B2B Memes

JULY 13, 2010

For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. Tags: Content Marketing Writing content corporate journalism Ethics.

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B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. The silence is understandable.

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B2B Memes

DECEMBER 3, 2011

” Less dramatically, and, I hope, in an ethically unblemished context, I found myself yesterday asking a similar question: What next? I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications.

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B2B Memes

SEPTEMBER 29, 2011

You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers.

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B2B Memes

MAY 6, 2011

In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. The trait is not genetic, but occupational. They are as nice as anyone else, but if they do their jobs right, they will often rub people the wrong way. They weren’t, and he knew it.

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B2B Memes

NOVEMBER 8, 2010

As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. Tags: Ethics blogging magazines. Though the Internet makes feckless appropriation of other people’s content easier, there’s nothing new about the practice or the attitudes that underly it.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

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B2B Memes

NOVEMBER 18, 2011

When new-media thinkers talk about transparency, they’re usually thinking about ethics. If you pay undue attention to the vehicle, the format, you’ll miss the important thing being expressed. We need to think of it in terms of expression and formats as well.

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Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

JULY 25, 2011

Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Trying to have it both ways is a sure way of getting neither. Related posts: Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Gary Vee’s Three Ps: Passion, Personal Branding, and Patience.

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B2B Memes

JULY 1, 2010

Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust.

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B2B Memes

JUNE 22, 2010

Tags: Content Marketing Ethics Social Media blogging Writing.

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B2B Memes

JUNE 30, 2010

Tags: Content Marketing Ethics Social Media control transparency.

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B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good.

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Ethics Personalization Transparency Blogger 100

B2B Memes

APRIL 20, 2012

Related posts: Is B2B Ready for Corporate Journalism? That doesn’t invalidate it as an activity, any more than it invalidates marketing. But it does mean that journalists must acknowledge that limitation if they wish to overcome it. Journalism, Aggregation, and Doing Things with Words. Should Journalism Schools Rethink Magazines? (Or

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B2B Memes

MAY 9, 2012

Is B2B Ready for Corporate Journalism? Such a test can never be very precise. But journalism, whether conducted in traditional or social media, would be the better for it. Related posts: Selling and Journalism. Want to Twitter Better? Diversify Your Pronouns.

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B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. When people talk approvingly of online aggregation and curation, they are referring not to copying, but citation, quotation, and commentary.

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B2B Memes

AUGUST 12, 2011

After reading Owens’s post, I wondered how many B2B editors have experienced such a moment of Twitter enlightenment. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. “In order to truly be engaged in the Twitter cocktail party,” he writes, “I needed to dive into the conversation.

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Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need?

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B2B Memes

JUNE 7, 2011

When you publish a blog post, you are taking on legal and ethical responsibility for it. I know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable. Or would you like to write for B2B Memes? Choose wisely. But beware attempting too much reconstruction.

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B2B Memes

JULY 4, 2012

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all.

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B2B Memes

AUGUST 10, 2012

Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday.

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B2B Memes

AUGUST 10, 2012

Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation?

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B2B Memes

MARCH 6, 2012

There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay.

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B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.

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B2B Memes

JULY 6, 2011

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal. Having worked for many years with editorial boards, I share his appreciation for them.

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B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be very, very afraid. Now go out there and kick some social media ass.”.

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B2B Memes

JUNE 24, 2011

Overdosed on typos? As one who cares more than he should about such things, I’ve been spending way too much time today mulling over Rob O’Regan’s recent post on eMedia Vitals , “Can you spare 15 minutes in the battle against typos?”. Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors.

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B2B Memes

JUNE 16, 2011

In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says.

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