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Must-Read Marketing Research and Studies for January

ClearVoice

B2B content marketing studies and research: B2B content consumption grows again. If it seems to you that you are seeing more B2B content that is more engaging and effective, you aren’t imagining things. New research shows that B2B content engagement growth increased from 2020 to 2021. Click To Tweet. percent (2021).

Studies 124
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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). eMarketer ). People spend more time viewing ads on Twitter than other major social platforms. eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ). statcounter.com ).

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection.

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Video Marketing Statistics That Matter to Businesses

Vidyard

Twitter Video Statistics 3.5 Get the latest benchmarks and trends for virtual selling. of internet users ( eMarketer, 2019 ). The most common types of B2B videos are webinars, demos, and social media videos ( Demand Metric & Vidyard, 2020 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). MarketingProfs.

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Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 65% of B2B marketers have not established lead nurturing, and 79% of B2B marketers have not established lead scoring.

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Social Media Marketing: Trends and Opportunities

Porch Group Media

Social Media Marketing: Trends and Opportunities. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. 88% of social advertisers use Twitter. 80% of social media B2B leads come from LinkedIn. Social media is a way of life today.