87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
What will likely be the hot trends in social media over the next couple of years? 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). 8. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) eMarketer ). Twitter Facts.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal. eMarketer ). 2.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? Jennifer Aaker. aaker.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time.
Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
It's All About Revenue
AUGUST 19, 2013
Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. She was seeing traction fall off and was intent on reversing the trend. Follow the event discussion on Twitter with the hashtag #EE13. Stories are difficult to copy. Everyone is not your customer.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. eMarketer ). eMarketer ).
Converting B2B Leads Through Social Content: 3 Keys to Success
MARCH 1, 2016
For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. However, creating and delivering social content is a big challenge for many B2Bs.
6 Stats B2B Marketers Must Pay Attention To in 2014
JANUARY 27, 2014
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). 38.6% of B2B marketers say they currently use mobile in their strategies.
The #Nifty50 Women of Twitter
JUNE 14, 2011
The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. Ardath is my favorite B2B marketing expert.).
The State of Marketing Technology, in 12 Charts
OCTOBER 18, 2016
When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data. B2B marketers think content marketing tools are key.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.
9 Key Points About Google+ Pages for Business for the B2B Marketer
APRIL 2, 2012
This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. recent article from eMarketer highlighted the fact that users spent an average of 3.3 While they were new and trendy, Google+ Pages had several flaws.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. eMarketer ). eMarketer ). eMarketer ). eMarketer ).
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
What social media developments and trends should I be watching? Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. What to do? But 44.24
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Less than half view social media as important for supplier/partner engagement. ( e-Strategy Trends ). 5. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Social Media Marketing Stats and Facts. eMarketer ).
10 Groups to Join on LinkedIn if You’re in Marketing
AUGUST 25, 2016
From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. B2B Technology Marketing Community. B2B Content Marketing. for marketers.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Adam T.
5 Marketing Predictions & How To Prepare For Them
Modern B2B Marketing
JANUARY 21, 2016
So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Register here!
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. eMarketer ). eMarketer ).
What To Do & See at DMA’s 2016 &THEN
Modern B2B Marketing
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Modern Marketing b2b ConsumerIf you can’t attend, don’t worry, we’ll be doing a recap!
Social Media Marketing: Is There A Generation Gap?
SEPTEMBER 6, 2012
Luckily, if you rely on statistical watchers such as eMarketer, the trend is going against the laggards. eMarketer reports 1.43 Joel Don ( 7 Posts ) This monthly Social Business Trends column is contributed by Joel Don. Social Business Trends Social Media MarketingWhat attending my high school reunion taught me about social media marketing. Not even Pinterest.
3 Viral Marketing Campaigns That Are Worth the Catch
Modern B2B Marketing
APRIL 12, 2016
According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. Modern Marketing b2b ConsumerThat free trial of Netflix you signed up for? Powerpuff Yourself.
Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
Blue Focus Marketing
APRIL 5, 2012
In a recent Edelman Trust Barometer 2012 survey, social platforms such as blogs, Twitter and Facebook have seen an upsurge in credibility over the past year. The survey found that the number of times something is seen repeated on Twitter, Facebook or blogs determines its credibility in people’s minds. From the moment we wake up, brands bombard us with attempts to get our attention.
Top 20 Content Marketing Blogs You Should Read Every Day
B2B Marketing Insider
JUNE 8, 2015
And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. 20 Facebook, Linkedin, Twitter and Pinterest Features You Didn’t Know Existed (But Totally Should) by Lindsay Kolowich has more than 16,000 shares (holy cow!)
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). So, really, you’ve been voting on this all year long just based on your activity. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010.
12 Digital Marketing Statistics to Consider
EMagine B2B Blog
MARCH 12, 2015
If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ). eMarketer ). W3Techs ).
Social Media Sponsorship Metrics
MI6 Marketing Agency
SEPTEMBER 15, 2011
tweet charts regularly via my Twitter stream which are archived on my Posterous site here. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
Update it weekly. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. The Content Marketing Institute has some great information, and so does eMarketer. I get their emails, but a lot of times, I’m too busy to read them. I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices.
The Rise Of Emoji Marketing
B2B Marketing Insider
FEBRUARY 9, 2015
Brands are using emojis to communicate with their target audience , to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways. Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Voicemail takes too long.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
The leading marketing trend of 2016 will be the maturing of the age of ad blocking. Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. think we’ll see a massive correction in the advertising market.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. What are the latest trends in search? How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? If B2B marketers do nothing else, they should follow these 9 rules. March 2010. Hot Topics.
56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 86% of the most effective B2B marketers have someone who oversees content marketing strategy; however, only 46% of less effective marketers do. Emarketer ).
A Long List of Social Media Advertising Stats
NOVEMBER 25, 2015
Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Often these trends rise rapidly in a year or two and plateau. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. Simply put, Twitter ads drive engagement. In fact….
8 Steps to Achieving Search, Social & Content Marketing Success
MARCH 26, 2013
According to a recent eMarketer survey , content marketing and conversion rates have climbed to the top of the list of emerging digital trends. Recent studies have indicated that B2C and B2B companies with 101+ pages of content on their websites generate 2.5X B2B Marketing Content Marketing Social Media Marketing content marketing social media social media marketing
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. And 73% of U.S.
5 Steps to Social Media Leads with Content Marketing
Everything Technology Marketing
FEBRUARY 19, 2011
One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Nobody wants to be sold on social platforms.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. hours to 6.3