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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) eMarketer ). Twitter Facts.

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Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. – Adestra.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal. eMarketer ).

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. And she’s energetic and inspirational on Twitter.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. What is it? Jennifer Aaker – @aaker.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). eMarketer ).

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. However, creating and delivering social content is a big challenge for many B2Bs.

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The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. Ardath is my favorite B2B marketing expert.).

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. Amplification. No one is doing this well yet. Influence.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. Twitter Handle. eMarketer.

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The State of Marketing Technology, in 12 Charts

Contently

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data. B2B marketers think content marketing tools are key.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). of B2B marketers say they currently use mobile in their strategies. 38.6%

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). B2B Lead Blog ).

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

What social media developments and trends should I be watching? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. What to do? But 44.24

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. eMarketer ). B2B PR Sense Blog ).

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3 While they were new and trendy, Google+ Pages had several flaws.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Adam T.

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5 Marketing Predictions & How To Prepare For Them

Modern B2B Marketing

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Quality over quantity!

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?

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10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. B2B Technology Marketing Community. B2B Content Marketing. for marketers.

36 Sensational Social Media Stats and Facts

Webbiquity

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. eMarketer ). eMarketer ).

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. Snapchat Passes Twitter in Daily Usage.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

In a recent Edelman Trust Barometer 2012 survey, social platforms such as blogs, Twitter and Facebook have seen an upsurge in credibility over the past year. The survey found that the number of times something is seen repeated on Twitter, Facebook or blogs determines its credibility in people’s minds. From the moment we wake up, brands bombard us with attempts to get our attention.

5 New Year’s Resolutions for Marketers

Act-On

I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. The Content Marketing Institute has some great information, and so does eMarketer. It’s a traditional marketing role, but one that’s changing rapidly – especially for B2B marketers. I’m one of these people. Hope springs eternal. Create More Data-Driven Content.

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Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. 20 Facebook, Linkedin, Twitter and Pinterest Features You Didn’t Know Existed (But Totally Should) by Lindsay Kolowich has more than 16,000 shares (holy cow!)

3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. Modern Marketing b2b ConsumerThat free trial of Netflix you signed up for? Powerpuff Yourself.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. B2B Marketing Online , September 20, 2010. B2B (2706).

What To Do & See at DMA’s 2016 &THEN

Modern B2B Marketing

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Modern Marketing b2b ConsumerIf you can’t attend, don’t worry, we’ll be doing a recap!

12 Digital Marketing Statistics to Consider

EMagine B2B Blog

If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ). eMarketer ). of the market share.

Social Media Sponsorship Metrics

MI6 Marketing Agency

I tweet charts regularly via my Twitter stream which are archived on my Posterous site here. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.

Social Media Marketing: Is There A Generation Gap?

WindMill Networking

Luckily, if you rely on statistical watchers such as eMarketer, the trend is going against the laggards. eMarketer reports 1.43 No Twitter. Joel Don ( 7 Posts ) This monthly Social Business Trends column is contributed by Joel Don. Social Business Trends Social Media MarketingWhat attending my high school reunion taught me about social media marketing.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

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The Rise Of Emoji Marketing

B2B Marketing Insider

Brands are using emojis to communicate with their target audience , to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways. Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Voicemail takes too long.