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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). 8. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) eMarketer ). Twitter Facts.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal. eMarketer ). 2.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? Jennifer Aaker. aaker.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. She was seeing traction fall off and was intent on reversing the trend. Follow the event discussion on Twitter with the hashtag #EE13. Stories are difficult to copy. Everyone is not your customer.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. latest trends, and the ones with the best reputations. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

Earlier this year we established a set of criteria to rank B2B company Twitter accounts. When ranked against the other B2B company Twitter accounts, @MarketingProfs comes out on top. One of the trends that we have seen in the list is that many companies gained significant followers over the past two months. The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. SocialMediaB2B.com Top B2B Companies on Twitter. eMarketer ( @eMarketer ). 4.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. What is it? Jennifer Aaker – @aaker.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? What’s the average click-through rate of a link shared on Twitter?  Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. eMarketer ). eMarketer ).

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. However, creating and delivering social content is a big challenge for many B2Bs.

The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. Ardath is my favorite B2B marketing expert.).

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). 38.6% of B2B marketers say they currently use mobile in their strategies.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

What social media developments and trends should I be watching? Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. What to do? But 44.24

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. recent article from eMarketer highlighted the fact that users spent an average of 3.3 While they were new and trendy, Google+ Pages had several flaws.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Less than half view social media as important for supplier/partner engagement. ( e-Strategy Trends ). 5. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Social Media Marketing Stats and Facts. eMarketer ).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Adam T.

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5 Marketing Predictions & How To Prepare For Them

Modern B2B Marketing

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Register here!

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. What Tools Will B2B Marketers Use?

36 Sensational Social Media Stats and Facts

Webbiquity

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. eMarketer ). eMarketer ).

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3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. Modern Marketing b2b ConsumerThat free trial of Netflix you signed up for? Powerpuff Yourself.

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Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. 20 Facebook, Linkedin, Twitter and Pinterest Features You Didn’t Know Existed (But Totally Should)  by Lindsay Kolowich has more than 16,000 shares (holy cow!)

The Rise Of Emoji Marketing

B2B Marketing Insider

Brands are using emojis to communicate with their target audience , to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways. Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Voicemail takes too long.

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. think we’ll see a massive correction in the advertising market.

Social Media Marketing: Is There A Generation Gap?

WindMill Networking

Luckily, if you rely on statistical watchers such as eMarketer, the trend is going against the laggards.  eMarketer reports 1.43 Joel Don ( 7 Posts ) This monthly Social Business Trends column is contributed by Joel Don. Social Business Trends Social Media MarketingWhat attending my high school reunion taught me about social media marketing. Not even Pinterest. 

5 New Year’s Resolutions for Marketers

Act-On

Update it weekly. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. The Content Marketing Institute has some great information, and so does eMarketer. I get their emails, but a lot of times, I’m too busy to read them. I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010.

A Long List of Social Media Advertising Stats

Hootsuite

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Often these trends rise rapidly in a year or two and plateau. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. Simply put, Twitter ads drive engagement. In fact….

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12 Digital Marketing Statistics to Consider

EMagine B2B Blog

If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ). eMarketer ). W3Techs ).

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

In a recent Edelman Trust Barometer 2012 survey, social platforms such as blogs, Twitter and Facebook have seen an upsurge in credibility over the past year.  The survey found that the number of times something is seen repeated on Twitter, Facebook or blogs determines its credibility in people’s minds. From the moment we wake up, brands bombard us with attempts to get our attention. 

56 Reasons Why Content Marketing Works

B2B Marketing Insider

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 86% of the most effective B2B marketers have someone who oversees content marketing strategy; however, only 46% of less effective marketers do. Emarketer ).

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Social Media Sponsorship Metrics

MI6 Marketing Agency

tweet charts regularly via my Twitter stream which are archived on my Posterous site here. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. And 73% of U.S.

8 Steps to Achieving Search, Social & Content Marketing Success

Marketing Action

According to a recent eMarketer survey , content marketing and conversion rates have climbed to the top of the list of emerging digital trends. Recent studies have indicated that B2C and B2B companies with 101+ pages of content on their websites generate 2.5X B2B Marketing Content Marketing Social Media Marketing content marketing social media social media marketing

Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Many B2B marketers make the mistake of trying to push product details on prospects too early in the process.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : eMarketer. Source : eMarketer.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010.  What are the latest trends in search? How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? If B2B marketers do nothing else, they should follow these 9 rules. March  2010. Hot Topics.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Nobody wants to be sold on social platforms.

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers. 10 of the Best B2B Facebook Pages. You’re Not eBay.