Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? Blog Illuminating the Future Twitter brittonmanasco. eMarketing for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. 2010 Content Marketing Trends and Predictions. Britton Manasco. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

FEBRUARY 8, 2010

We asked Rebel Brown "What are key marketing trends and predictions for 2010? Blog Phoenix Rising Twitter RebelBrown. Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Two sub-trends make clear value propositions more important than ever.

Emarketing 100

Emarketing Vendors Content Marketo 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Quality over quantity!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Monday, Oct 17, 8:30AM – 9:20AM.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Onalytica B2B

JANUARY 18, 2017

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. B2B Marketing. Twitter Handle. Programmatic Ads: PPC manager?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. So what might these incentives look like?

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2017

What trends are shaping customer service on social media this year? According to a recent report by eMarketer , 60% of consumers want easier access to online support channels, and 80% have stopped doing business with a company because of poor online customer support. A simple “I’m sorry” is important and goes a long way.

Service 134

Service Ideal Customer Profiles Thought Leadership Emarketing 134

Adobe Experience Cloud Blog

AUGUST 4, 2017

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. Twitter has 313 million monthly active users. adults) use Twitter. 42% of Twitter users log on daily, including 23% who do so several times a day. Video is the fastest-growing media type on Twitter.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). Twitter: The premier microblogging website is a hot social messaging platform and one of the top social networks.

Social Networks 48

Social Networks Ning Digg Emarketing 48