ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). More than two-thirds of adults in the United States use Facebook. ( eMarketer ). Facebook ). More than 90 percent of social media marketers use Facebook for advertising. eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Facebook Blueprint eLearning Courses / Certifications. Set Aside Time Every Week.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

ClearVoice

JANUARY 10, 2022

B2B content marketing studies and research: B2B content consumption grows again. If it seems to you that you are seeing more B2B content that is more engaging and effective, you aren’t imagining things. New research shows that B2B content engagement growth increased from 2020 to 2021. Click To Tweet. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. This tends to hold true in other B2B verticals as well. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. Facebook is the platform used most by marketers worldwide ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Zippia ) 93% of marketers use Facebook, the most-used platform. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger. billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Sally is a business owner of a bakery.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

Twitter 100

Twitter Digg SMB B2B 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. eMarketer ). eMarketer ). Image Source: eMarketer.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020. But what platforms are best for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

Stevens & Tate

APRIL 1, 2020

Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . Worldwide media ad spend will increase by 7.0%

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. I once worked on a Facebook ad campaign that generated free trial requests, but my sales team was inconsistent in recording their interactions with prospects.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Bluetext

APRIL 22, 2020

The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. . If your business is B2B, you should be aware of these audience changes and adapt your marketing tactics to keep up with the current trends. For B2B businesses, digital media channels are seeing a serious uptick in volume and inventory.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader?

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. eMarketer ). FINDING YOUR AUDIENCE. Conductor ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

TrustRadius Marketing

AUGUST 21, 2018

It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. The Modern B2B Shopper. As many as 50% of B2B search queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. 31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients. Why Should You Use Social Selling?

Statistics 77

Statistics Social Media Social Marketing Media 77