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Anything Goes Marketing

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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The Slow Death of Email and What You Can Do About it

Anything Goes Marketing

Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective.

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Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

For example, before you go upload that list of emails that you just bought, read the data below. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check.

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5 Marketing Automation Email Tips

Anything Goes Marketing

In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Tips To Engage and Reengage Email Subscribers Good for you! Here are a few ideas: Send out the same email with a different subject line. Send out the same email with a different a “From” address and subject line.

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Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. In today’s B2B purchase process, the marketer is no longer in charge. See: Ready to Welcome Your New Leads?

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Which day is best for B2B email?

Anything Goes Marketing

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Which have been your most successful email days? Technorati tags: e-mail marketing , email marketing , b2b Online Did you even measure this?

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