Zoominfo

MARCH 2, 2021

This post will highlight the ways that big data influences email marketing. From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Lake B2B

DECEMBER 3, 2021

This time of year, everyone is thinking about the holiday email marketing strategy and how to get into the spirit. For marketers, this means that it’s prime time to take advantage of all these warm-and-fuzzy feelings with some great B2B email campaigns. Disruptive changes have prompted a shift in […].

Email Campaigns 119

Email Campaigns Campaigns B2B B2B Marketing 119

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. However, there are issues with multichannel campaigns.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Lake B2B

FEBRUARY 23, 2024

Email marketing remains a cornerstone of B2B outreach, but it’s no longer enough to operate in a silo. Today’s savvy marketers understand the importance of diversifying their strategies to reach target audiences across multiple channels.

Multi-Channel 52

Multi-Channel Advertising Channels Creativity B2B Marketing 52

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Abandoned cart emails. Referral incentive emails.

Email Marketing 326

Email Marketing Automation Campaigns Planning 326

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? But, what is at about email that makes this achievable?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation. Progressive Profiling.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Schubert B2B

OCTOBER 14, 2022

How would getting more clicks and opens on your emailers affect your B2B marketing campaigns? billion marketing emails being sent and received each day, you want to make sure yours are standing out. Companies are always looking to improve their communications with prospects while generating more leads and sales.

Email Campaigns 62

Email Campaigns Campaigns B2B B2B Sales 62

Schubert B2B

OCTOBER 14, 2022

How would getting more clicks and opens on your emailers affect your B2B marketing campaigns? billion marketing emails being sent and received each day, you want to make sure yours are standing out. Companies are always looking to improve their communications with prospects while generating more leads and sales.

Email Campaigns 62

Email Campaigns Campaigns B2B B2B Sales 62

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Fount Media

JULY 23, 2023

Despite the proliferation of marketing channels available in the digital age, email marketing is still very effective for driving revenue and expanding customer bases in the B2B sector. It is apparent that it is here to stay. Instead, it’s a resource that many companies could use more of but aren’t.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Tips 52

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

The Lead Agency

OCTOBER 5, 2020

When email marketing has the potential to generate an astounding 3,800% return-on-investment , it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic.

Email Marketing 62

Email Marketing B2B Marketing Top of Funnel Campaigns 62

Only B2B

JUNE 25, 2021

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. Email marketing is the most reliable and cost effective marketing channel for many businesses. LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Create An Email Marketing Plan .

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. The email really is a masterpiece of brevity.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

Smarte

JULY 20, 2021

Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change jobs, move to different countries; their companies go out of business or merge with entirely different organizations. If you […]. If you […].

Email Marketing 98

Email Marketing Campaigns Planning Ad Building 98

Stevens & Tate

APRIL 14, 2021

Email marketing has been a popular strategy for decades, and there’s no sign of it slowing down as an effective marketing tactic. However, as a B2B business, successful B2B email marketing can be challenging. This won’t work with B2B marketing. This won’t work with B2B marketing.

Email Marketing 59

Email Marketing B2B Marketing Campaigns Webinar Metrics 59

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

NuSpark Consulting

SEPTEMBER 24, 2023

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. B2B Growth Channels There’s a number of approaches to lead generation for your B2B or SaaS firm. Sales wins. Founder of NuSpark. It’s all about sales. Learn more.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Firmographic data.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123