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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic.

Eloqua 120
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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic.

Eloqua 120
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

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Leveraging Social Data for Better Engagement

Oktopost

Want to hear more from renowned B2B marketing leaders? Why integrating social engagement data into your marketing automation platform is a complete game-changer that will earn you a permanent seat at the strategy table. The Definitive Guide to Social Engagement Data Inside of Eloqua. Catch all episodes here. Episode Summary.

Eloqua 174
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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

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ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. The campaign engine will be improved before IMH's official launch this September, but other specialized B2B features probably won’t be added.

Eloqua 120
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Eloqua. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Meet Jennifer.

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