strategy 
Tony Zambito
APRIL 24, 2010
Most notably, the B2B buying process has undergone a significant transformation within the past three years. For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.
Tony Zambito
APRIL 10, 2011
Understand Marketing Readiness : While content strategy and content marketing have become the new dominant drivers of marketing today, the larger picture of what constitutes marketing strategy in terms of adapting to the new social buyer is on the minds of several CMO’s I’ve talked with recently. Related articles.
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