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Engagement and Eloqua Experience


For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As B2B marketers, we have to be careful not to get too caught up in mechanics and focused just on “hard” outcomes we can measure and report.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Click the thumbnail image to view full-size.). Let me count the ways: 1.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers


In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? For a growing number of modern marketers, the road to revenue is paved with video marketing.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. Chapman, who co-authored Content Rules with fellow contributor Handley, challenges those who dismiss content marketing as irrelevant for B2B marketing programs.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. The campaign engine will be improved before IMH's official launch this September, but other specialized B2B features probably won’t be added.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua. 92% of b2b buying cycles start with search.

Marketing Automation is Not Marketing Strategy


Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” In other words, marketing automation doesn’t work without strategy. Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients.

Practical B2B Blog Strategy | - B2B Social Media.


But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. So What’s the Best Approach for B2B blog success? clicks down.

Will Content Strategy Save Marketing?

B2B Marketing Insider

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. The biggest challenge in Content Strategy?

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. These allow B2B companies to promote specific products to better market to different audiences.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

6 Lead Nurturing Strategies for Beginners

It's All About Revenue

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. Here are six strategies to review before you launch into lead nurturing. Build Toward a Comprehensive Strategy. 6 Lead Nurturing Strategies for Beginners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Lead Nurturing b2b marketing Content Marketing Demand Generation Eloqua Extraprise lead generation marketing automation

How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

There’s no denying it—today’s B2B marketers have their work cut out for them. As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. For one thing, marketers are realizing that branding is a strategy not just for the Coca-Cola’s and Nike’s of the B2C world. Branding does indeed matter in the B2B buying process.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Fear not, for behold, I bring you tidings of great joy this holiday season: five proven digital marketing strategies and tactics for small businesses just like yours to focus on in 2016 that can be translated into actionable, high-return marketing initiatives at a reasonable cost. Let me explain. Small Business Rules.

6 Forgotten Content Strategies to Implement Now

It's All About Revenue

However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren’t clearly defined content strategies. In fact, only 44% of B2B marketers claim to have a documented content strategy. You should always create a mission statement to go along with your content marketing strategy. 2) Define the outcome.

Introducing the Oracle Marketing Cloud

It's All About Revenue

Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. This valuable data can inform our strategies as marketers in ways that allow us to deliver much-improved customer experiences. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Erick Mott is a social business leader at Eloqua. But let’s focus on social media for a moment.

B2B Blogging and Video Takes Off

It's All About Revenue

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. Videos also saw a 27% bump in usage, with 52% of respondents using video for b2b.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Stories are difficult to copy. Create contagious content that motivates conversations. Albee: Sure.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies. Powerful.

How Simple Is Your Strategy?


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? SAP is a 50,000 employee company being guided by a 72 character strategy. How simple is your strategy? Does it guide every decision?

What B2B Marketers Need To Know About Video

It's All About Revenue

Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. As part of our multichannel marketing strategy, we’ve produced more than 1,000 videos, which now generate roughly 2 million viewing minutes per year. And this is a great thing for modern marketers.

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How Do You Produce More Interesting Content? [CHART]

It's All About Revenue

A simple glance at the chart below from the “ 2014 B2B Marketing Trends-North America: Content Marketing Institute/MarketingProfs ” report by Content Marketing Institute shows that 73% of marketers are creating more content than they were a year ago. To answer that question I am going to share the strategy we used in our most recent campaign initiative, “The Five Tenets of Modern Marketing”.

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Or you can check out this report Inside the Mind of the B2B Tech Buyer from Chris Herbert, B2B Specialist & Founder of Marketing Integration firm Mi6. Are they still unconvinced?

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

It's All About Revenue

Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. Unfortunately, these efforts are often haphazard at best and it’s hasn’t been easy for modern marketers like you to streamline all of these moving parts into a cohesive advocate marketing strategy. Here’s a fun exercise. See the difference? WTF is advocate marketing?

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

I've seen four distinct strategies: training. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. The remaining strategies are designed to help those who cannot. ease of use. automation. full service.

3 Strategies Pro Golfers Could Teach Sales and Marketing

It's All About Revenue

Below I highlight 3 sales and marketing strategies gleaned from competitive sport of golf. Emulating the competition in certain facets may be good strategy, while in others it’s a losing proposition. 3 Strategies Pro Golfers Could Teach Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment B2B b2b marketing b2b sales and marketing Demand Generation marketing automation revenue marketing sales and marketing alignment sales and marketing strategyWant more?

5 Tips for Planning Your Eloqua Experience Agenda

It's All About Revenue

Eloqua Experience 2012 is just days away. Plus, you’ll meet new people and that’s half the fun and benefit of attending Eloqua Experience. Eloqua Experience is taking a familiar tack. If you’re a big picture strategy thinker, I encourage you to check out the Imagine It tracks which feature sessions by industry analysts and Eloqua customer strategists. You’ll hear from real customers on the challenges they’ve struggled with and how they’ve solved them using Eloqua. by Heather Foeh | Tweet this Start the clock. Spread Out. Imagine Big Ideas. Get Geeky.

8 Elements to Successfully Scaling Your Global Social Media Strategy

It's All About Revenue

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. In other words, if you want your social media strategy to scale across the company, you need support from the very top down to the people who manage your communities day-to-day. With time, you’ll be able to uncover which social media strategies work and which don’t. Get Organized. Prepare.

5 Social Media Enhancements That Benefit B2B Marketers

It's All About Revenue

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence.

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Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? When I speak about content strategy, I often see eyes glaze over. until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. Is Content Strategy the answer? B2B Bloggers.

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14 SXSWi Sessions for B2B Marketers

It's All About Revenue

We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Jeremy Sanchez of Global Strategies and Robert John Davis of Oglivy. Copy Matters: Content Strategy for the Interface – Let’s be real; copy still rules. The State of Social Marketing – Social was the biggest word in marketing in 2011, and many in B2B marketing are still trying to understand it. Find out how agile marketing could change B2B marketing forever. How can it be used for B2B? We’re here to help. Friday, March 9 at 2:00PM.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . General B2B Marketing & Lead Generation. eMarketing Strategies for the Complex Sale.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Benefit.

Fostering Innovation - Eloqua Experience Day Two Keynotes.


Littered throughout his presentation were amazing examples of design innovation and strategy being made visible. Strategy is much more effective when you can visualize it. Make strategy visible, make ideas persistent. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Your B2B Marketing Plan Doesn’t Need Twitter.