KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua. And delighted customers are your most powerful hidden sales force. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Engagio

OCTOBER 11, 2021

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Marketing Insider Group

MAY 27, 2023

” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Biznology

JANUARY 29, 2014

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” In other words, marketing automation doesn’t work without strategy. But to get the right mix of strategy and tools, we need better integration. This worries me.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. Having an ABM strategy in place makes people feel good. The whole ABM process is a distraction.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

OCTOBER 27, 2015

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. Certainly, practicality plays a large role in B2B procurement. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized. Analytics Platforms.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Sales Engine

DECEMBER 6, 2016

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. have changed the way that B2B companies market their products and services. have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. How to start the writing process when you don’t know where to begin? Aspire to hit it out of the park, but don’t let it hinder your process. That is just an editorial calendar.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ClickZ

JANUARY 22, 2020

The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

DECEMBER 13, 2011

But the ultimate problem is staff skills: marketers who know how to use their systems and understand their benefits can make a compelling case for investments in programs, integration, technology, data, process change, and whatever else is required. I've seen four distinct strategies: training. ease of use. automation. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

SendinBlue

AUGUST 24, 2020

Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. These powerful pieces of software guide you through setting up strategies that convert and help you put everything in place to get the results you want. Let’s talk about marketing for a minute. But where do you even start?

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. with a former customer. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ledger Bennett

DECEMBER 18, 2019

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Of course, the reality of delivering that equation, especially in larger, more complex B2B organisations is not quite so simple. KPI 2 – Automate as much of the sales process as possible using technology.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Heinz Marketing

NOVEMBER 26, 2021

In essence, the CRM helps you choose your key accounts for an ABM strategy, while the MAP enables you to execute that ABM strategy. Identify which accounts make you the most money, and then target those accounts with an ABM strategy. It’s a B2B account-based marketer’s dream! And the MAP contains lead records too.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

ANNUITAS

MARCH 10, 2016

I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Recognize the complexities of adding technology to your process.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Ledger Bennett

APRIL 1, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

DECEMBER 18, 2019

Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. Rather than focusing 100% of efforts on top of the funnel strategies, they will focus efforts on various parts of the funnel. How a growth marketer could benefit your B2B business.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Firmographic Segmentation for B2B Businesses B2B marketers leverage firmographics like B2C marketers use demographic data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

DealSignal

MARCH 29, 2018

Processes , at Small Forward, penetrating the defense and always driving for the score. HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . General B2B Marketing & Lead Generation.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

PathFactory

MARCH 21, 2019

That means the role of B2B marketers everywhere is shifting too. Every time you force your buyers to wait for an email, hunt down a piece of information, or fill out a form, you create another moment of friction in their buying process. Today’s B2B buyer wants to self-direct their journey. They’re not buyer-centric.

Top of Funnel 74

Top of Funnel Eloqua Content Touchpoints 74

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. The importance of enabling content bingeing in B2B. Netflix binge-watching and B2B content bingeing aren’t all that different from each other.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Ledger Bennett

DECEMBER 1, 2019

The structures employed by an organisation are influenced by a number of variables, people; processes; technology and competitive landscape. Problems with traditional B2B marketing structures. No matter the strength of the leadership and quality of the strategy, no organisation is able to maintain the change of pace technology has set.

Planning 52

Planning Resources Work Management Resource Management 52

Televerde

MARCH 3, 2020

Manufacturing processes are rapidly and increasingly becoming automated. Manufacturing Marketer at B2B firm, Omaha, NE. You’re already automating your manufacturing processes, and it may be time for your stakeholders to think about modernizing marketing for increased profitability. We’ve got you. Case in point.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that. This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120