Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. A wide variety of content creators have set up their own Crowdcast channels, including Social Media Examiner. The post The 10 Best Webinar and Webcasting Tools appeared first on B2B Marketing Blog | Webbiquity.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. The campaign engine will be improved before IMH's official launch this September, but other specialized B2B features probably won’t be added.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

LEADership

DECEMBER 20, 2013

Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Great success indeed - Eloqua crew welcome in Atlanta anytime!! Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media 100

Social Media Web 2.0 Media Blogger 100

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. It’s about engagement, too. The reason? Two-way conversations.

Public Relations 48

Public Relations Social Media Media PR 48

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. I’ll assume the Eloqua integration is most interesting to readers of this blog. I’ll assume the Eloqua integration is most interesting to readers of this blog.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. Social media marketing changes.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KoMarketing Associates

NOVEMBER 13, 2013

What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. As a B2B marketer myself, I can relate to these challenges. Generating Enough High Quality B2B Leads. I’m a B2B marketer.

B2B 120

B2B Landing Pages Leads Lead 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' What is LinkedIn tracking, and what are they not tracking?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community.

B to B 40

B to B Paid Content Social Media CMS Development 40

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Many super smart B2B marketers know the ground zero of market. They know that, market actually demands for quality leads.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

TrustRadius Marketing

JANUARY 8, 2020

Their professional package, which includes everything in the Starter package plus social media tools, SEO, marketing automation, and campaign-based reporting, starts at $800 a month. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. 5) B2B Marketing Events to Watch in 2015. Whatever happened to the Eloqua Experience?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Here’s the link list built by Scott Ford Over at the Social Media and Marketing Blog , thanks Scott!

Eloqua 120

Eloqua Blogger PR Forrester 120

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. B2B sales people are more relevant than ever. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. How can media relations skills be leveraged in social media? So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100