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A Painless Guide to Planning a Marketing Budget

It's All About Revenue

o Inquiry to MQL 10% ( Marketing Qualified Lead ). o MQL to SAL 20% ( Sales Accepted Lead ). To get those 80 SQOs, I need 100 Sales Accepted Leads (because I have a 75% SAL to SQO rate); to get those 100 SALs I need 500 Marketing Qualified Leads; to get those 500 MQLs I need 5,000 inquiries. A Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

SQO 62

Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

Today’s guest post on the promise of Revenue Performance Management comes from Ian Michiels , Principal Analyst at research firm Gleanster. We need an Emerald City, a tangible, attainable destination for our sales and marketing journey; we need Revenue Performance Management.

B2B 22

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. " --"What leads?

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

ANNUITAS

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.