Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Give away lots of relevant info through blogs, twitter, industry events, etc. Be different.
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