Navigate the Channel

DECEMBER 11, 2023

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs. What do I need?”

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Sana Commerce

AUGUST 15, 2023

One of these strategies is the implementation of pre-orders and backorders. Pre-order and backorder features not only improve inventory management, but they also help manufacturers, distributors, and wholesalers meet customer demands more efficiently. What is the difference between a pre-order and a backorder?

Order 52

Order Work Management Marketing Management B2B 52

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. This implies that trigger events are not created equal; therefore, an in-depth knowledge of your ideal customer profile, buyer personas, and purchasing behaviors is required for creating a successful B2B trigger event selling approach.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Sana Commerce

JUNE 27, 2023

In the world of B2B sales, you have to be able to understand and monitor key e-commerce metrics on your B2B web store. There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? How can you calculate cost per order?

CPO 52

CPO Order Cost B2B 52

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

DECEMBER 9, 2019

Getting heavy-item order fulfillment right means following best practices and practical advice to keep your team and products safe at every step. It’s an effective way to keep your investment safe and customers happy. Looking for those focused on heavy items can usually net you a few extra carrier-related discounts.

Fulfillment 189

Fulfillment Order Work Management eCommerce 189

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. The GDPR outlines the requirements that need to be met in order to rely on a particular lawful basis.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Heinz Marketing

FEBRUARY 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways B2B Companies Can Use Explainer Videos. As a B2B company, you’re trying to get other businesses to buy and use your product or services.

Trends 118

Trends B2B Marketing Effectiveness Planning 118

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. Do You Actually Need a B2B Buyer Persona? Why do they buy? The answer is yes.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

KoMarketing Associates

MAY 11, 2021

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions. B2B Marketers and Lingering Obstacles.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech

OCTOBER 16, 2023

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. They can be financial or contractual.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success?

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. This is why UX design is so important for B2B businesses. The Importance of UX Design for B2B Businesses. Why B2B Companies Sometimes Deprioritize UX Design. What Does Good B2B UX Design Look Like?

Design 269

Design Paid Search Agency Companies B2B 269

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. While this clearly makes sense for B2C companies, many B2B businesses neglect seasonal events, as they do not seem as relevant to them. At the core of B2B entities, is people selling to other people. Because it works.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. What’s the Real Deal with B2B Lead Magnets? Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Heinz Marketing

JUNE 25, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. No matter the situation, such a memory lapse can rattle the speaker, break the audience’s concentration and reduce the overall effectiveness of the speech.

Design 96

Design Effectiveness B2B Thought Leadership B2B 96

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Zoominfo

SEPTEMBER 16, 2020

Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. Your B2B website is no exception.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Marketers need to evaluate whether their team can commit to the level of personalization and attention required for effective ABM.

Account Based Marketing 109

Account Based Marketing Spending B2B Marketing ABM 109

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. Think of it as psychographics, but for B2B.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Read on for a complete guide to B2B pricing. Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. Common B2B Pricing Strategies. There are three common pricing strategies used in B2B sales.

Pricing 360

Pricing Price B2B Buyer Personas 360

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. In other words, they have pain points they need fixing.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. What type of factors should be considered in order to prepare? This the future of B2B. An unsettling time.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Sana Commerce

JUNE 29, 2022

The ripple effect of misaligned B2B e-commerce. We asked over 1,000 IT leaders for their perspective on the impact of B2B e-commerce that doesn’t fit their needs. On average, 188 orders are at risk each month due to web store downtime. Over one-third of IT leaders have looked for a replacement B2B e-commerce solution.

Effectiveness 52

Effectiveness Peer-to-peer B2B Budget Programs 52

Webbiquity

MAY 12, 2020

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” That’s where opportunity lies for B2B marketers today. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Sana Commerce

JUNE 29, 2022

The ripple effect of misaligned B2B e-commerce. We asked over 1,000 IT leaders for their perspective on the impact of B2B e-commerce that doesn’t fit their needs. On average, 188 orders are at risk each month due to web store downtime. Over one-third of IT leaders have looked for a replacement B2B e-commerce solution.

Effectiveness 52

Effectiveness B2B Budget Programs Statistics 52

RDIGS

MAY 25, 2023

Introduction: As a B2B marketer, achieving maximum return on investment (ROI) is a top priority. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. B2B intent data is a valuable resource that provides insights into the activities and behaviors of your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130