Marketing Interactions

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Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

But, for marketers, questions are one key to B2B buyer enablement. B2B buyers facing a problem must find out how to fix it—or even if they should. This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation.

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