BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Heinz Marketing

FEBRUARY 17, 2023

One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience and their public reputation. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. To create trust, it is essential to build authority and educate customers through value-added content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. Though he writes about software startups, his advice applies to any B2B business. With a little push and some nurturing, you can make it happen.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Marketing automation tools help you reach your prospects and personalize communications.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. B2B Data + Artificial Intelligence.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. More brands are using augmented reality to get prospective customers to check out their new items.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Hinge Marketing

JUNE 25, 2020

And your prospect may have more than money at stake—their professional reputation may be on the line. . Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Facebook opportunity.

Advertising Channels 109

Advertising Channels Campaigns Merchandising Optimization 109

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The B2B buyer’s journey is much longer and more complex than that of a general consumer.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. According to research, the most popular social media platform between the ages of 30-64 is Facebook, while Instagram and YouTube are the most popular platform for the ages of 18-29 ( Source ). Create a Voice for Your B2B Brand. Sophisticated and educational?

Social Media 134

Social Media Paid Search Agency Media Companies 134

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Launch Marketing

MAY 11, 2022

B2B companies are more and more starting to include social media strategy in their digital marketing efforts to optimize their marketing. Many companies’ main social media goals are to create brand awareness and educate current and new audiences about their offerings and the value they deliver. Analyze, analyze, analyze….

Social Media 117

Social Media SWOT Tips Media 117

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Don’t get too broad with your focus. Image Source 3.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Read next: How B2B marketers can leverage the metaverse. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. “How?

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. And they already have much of the information that advertisers request from prospects in a lead gen form. People share on Instagram or Facebook what they want others to know about them.”

Lead Gen 60

Lead Gen Paid Content Social Media Sales Qualified Leads 60

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. According to LinkedIn, 57% of their B2B content is consumed on mobile. This is the format many B2B marketers will spend most of their resources on.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. Provide Educational Content. Talk About Your Business Origin.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. Do complete the Education section. And LinkedIn is good for much more than just job seeking.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Collect Emails for Marketing. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Continue to Educate Your Audience. Quick Takeaways.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Marketing Insider Group

NOVEMBER 23, 2023

But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. It’s the ambiance created, the environment a prospect can step into when they click on your website, a feeling evoked. What’s the difference between B2B and B2C content marketing? We’re all people.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229