KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. But how do you go about creating and managing such partnerships?

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Martech

MARCH 12, 2024

These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Expanding B2B approach. The post How Canva is approaching B2B customers with AI-powered tools appeared first on MarTech. Magic Studio. ” Get MarTech!

Marketing AI 115

Marketing AI Tools Enterprise Management B2B 115

Trade Press Services Newsletter

FEBRUARY 1, 2023

While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. They create a long-term plan, establish clear goals, and have a solid, documented strategy with concrete tactics to achieve those goals. Determination.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Why we care. Building on video. Get MarTech!

Linkedin 68

Linkedin Paid Search Agency Ads Campaigns 68

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? You are not alone if you don’t have a documented strategy or roadmap. Without this guiding document, it’s easy to veer off course, wasting precious resources on tactics that don’t contribute to your bottom line.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Trade Press Services Newsletter

MARCH 2, 2023

Spring-clean files by organizing documents, photos, spreadsheets and other files, so everything is easy to find. Email marketing is the go-to channel for many B2B marketers. Your marketing plan should be a living document. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. 7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research.

Process 103

Process SEO B2B Marketing Lead Scoring 103

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals.

Linkedin 94

Linkedin B2B Marketing Tips B2B Thought Leadership 94

The Point

MARCH 22, 2024

They read like an internal creative brief or planning document. Avoid reference to “we” and focus on “you,” as in: you’ll learn, you’ll hear, you’ll discover … Here’s another recent example from my inbox: During the webinar, we’ll explore the capabilities of the document model and [Product X], coupled with [Product Y} and [Product Z.]

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. B2B data providers save companies loads of time and headaches, but at a monetary cost. In recent legislation passed on data privacy, legal documents like GDPR outline that companies have to provide an opt-in option to use contact data for marketing purposes. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Top Rank Marketing

NOVEMBER 7, 2023

It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. The most successful B2B campaigns connect with people on a human level. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report.

Marketing Report 104

Marketing Report B2B Marketing Advertising Agencies B2B 104

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. That’s a lot of business. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

The Point

SEPTEMBER 24, 2019

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. CCPA: What B2B Marketers Need to Know Click To Tweet. Review internal processes and documentation re: data breach procedures. The post CCPA: What B2B Marketers Need to Know appeared first on The Point.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Meeting the Needs of the Self-Serve B2B Buyer Click To Tweet.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. There are three most popular and reliable CRMs for B2B businesses – Hubspot, Salesforce and Leadsquared. SalesIntel provides millions of accurate B2B data with the most direct dials in the industry. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

KoMarketing Associates

FEBRUARY 15, 2023

B2B Marketers Begin to Find Value in Leveraging Content As content continues to grow in value to marketers, previous research indicates that B2B marketers, in particular, are beginning to reap its benefits. Additionally, 40% of B2B marketers said that they now have a documented content marketing strategy.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content. This was compared to just 42% of all other B2B content marketers.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 77

Social Media B2B Thought Leadership Media B2B 77

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Any documentation of clear quantitative results will go a long way with prospects and credibility.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Launch Marketing

MAY 8, 2019

Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). No doubt, putting your content plan in a documented format complete with the type of content you want produced and a deadline for getting it completed will provide a necessary rigor and discipline around this process.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. As further detailed in past coverage , some marketers still remain without a documented content strategy.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. In our next installment, we’ll continue to explore the components of a winning B2B marketing strategy. Get ready for an enlightening discussion! Onward and upward!

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

B2B Marketing Directions

JULY 5, 2020

Overall, B2B companies fared better than B2C companies. On average, respondents from B2B product companies reported sales declines of 14.28%, and respondents from B2B services companies said their sales had fallen by 16.92%. Once again, B2B companies were less affected than B2C companies.

Research 98

Research CMO Verticals Customer Surveys 98

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. 5 Basic Things Every #B2B Marketer Needs to Do to Prepare for #GDPR via @spearmktg.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 111

Rules B2B Marketing Work Management Customer Satisfaction 111

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. B2B marketers have to evolve fairly dramatically to achieve these benefits, however. Guest post by Brian Bennett. ImageCreator.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. So, what does list churn have to do with B2B marketing data? For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. The short answer—a lot.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Top Rank Marketing

AUGUST 16, 2023

Sales growth is down for B2B products. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment. Ad spending is up.

B2B Marketing 91

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 91