Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

APRIL 8, 2013

Pikulik pointed to three recent campaigns with multiple B2B corporate clients. One organization in particular received 50 leads for a service package priced well over $100,000. If you have space available to put a marketing message on an envelope, do it,” Pikulik said. Make sure your marketing channels are in sync.”.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Only B2B

MAY 22, 2020

Selecting the right telemarketing company for your campaign is salient for the appointed firm will be representing you in one of the most personal forms of marketing communication. Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand. Experience. Experience.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The Point

APRIL 20, 2009

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.

Direct Marketing 100

Direct Marketing Marketing Agencies 1 Demand Generation Agencies Relevance 100

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Heinz Marketing

AUGUST 28, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? Need we say more?!

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Why Email Segmentation Is Important In B2B?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Heinz Marketing

NOVEMBER 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Six Tips for Generating More Leads With Your Marketing Content. Five Tips For Creating A Successful B2B Marketing Campaign.

Lead Ranking 70

Lead Ranking Lead Scoring Personalization Generation 70

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Trade Press Services

OCTOBER 2, 2023

B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review. As potential clients seek B2B solutions, a robust presence on review platforms increases the likelihood of your business being discovered.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. (CDI We have invited Howard J.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Modern B2B

AUGUST 14, 2023

It’s where most marketers see a really prolific amount of discourse from peers; ChatGPT and Dall-E screengrabs, prompt engineering tips and tricks shared on social feeds and excitement about the impact on content creation at scale.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Fount Media

MAY 16, 2021

What are the B2B Email Lists? B2B Mailing List is a database of email addresses and other business-related information from companies all over the world. You will increase your ROI by using B2B Email Lists for all of your email marketing campaigns as well as other marketing initiatives.

B2B 52

B2B B2B Sales Contact Marketing B2B Marketing 52

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Branding 62

Branding Brand Identity B2B B2B Thought Leadership 62

Biznology

FEBRUARY 2, 2017

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Hats off to them all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

ViewPoint

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Account-Based Marketing (ABM) is hot right now, and the responses I received were excellent.

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Ranking 120

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. In the old days, we had a phone. And a fax machine. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

MAY 27, 2014

Only AcmePro …” In marketing copy, there’s a fine line between assumptive and presumptuous, and this example crosses that line in leaps and bounds. Adapted from “The High Tech Direct Marketing Handbook”. AcmePro 1.0 is the one. Just don’t assume he or she already believes your product is the answer.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

KoMarketing Associates

OCTOBER 18, 2018

But maybe there’s an easier way to do B2B social media marketing better. So much so that they’ve added a feature to posts and ads so marketers can add call-to-action buttons. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62