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KoMarketing Associates
JANUARY 30, 2018
To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. Facebook Ads.
Webbiquity
MARCH 13, 2019
They’re a leader in their field and they have a good number of recruiters working for them. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. It works the other way too. They’re not much different.
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KoMarketing Associates
JULY 19, 2016
Understanding these trends allows us to capitalize on what’s working well and re-evaluate areas of sites that might be underperforming. This gives us a snapshot of what to expect when working with a new client or website. How we use it : Music is a huge key to many of our team members’ work days. Digg Reader.
KoMarketing Associates
JANUARY 22, 2015
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. But guess what?
Webbiquity
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.
Digital B2B Marketing
MAY 1, 2012
Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Paid Search No explanation is needed here.
Buzz Marketing for Technology
JULY 28, 2010
If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth.
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