Buzz Marketing for Technology

OCTOBER 20, 2010

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Will Facebook replace your B2B Marketing email system? Email this to a friend?

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Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. StumbleUpon : Connect to other users through common interests. Digg : Delve into this library of articles on almost every topic. What does the site’s main user base entail?

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Advertising Channels Ning Digg Social Media 48

Buzz Marketing for Technology

APRIL 6, 2010

As you may know Facebook’s Project Titan is about to unveil 400 million plus POP/IMAP access emails to all their users and they also plan on enabling Facebook Pages for this same type of access. to learn more see my blog post on generating a buyer persona with Facebook ). Will Facebook replace your B2B Marketing email system?

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Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. A data-driven approach is crucial for understanding users and making informed improvements.

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Product Lead Ranking A/B testing Sample 52

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Post this on Diigo.

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Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 6. Online Video Sites – These are great B2B marketing tools. Use these sites to: Gain referrals.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

B2B Marketing Savvy

JULY 27, 2009

The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users.

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Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Here once again, for visual types, is web presence optimization in picture form. As in most things—with the basics.

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Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Here once again, for visual types, is web presence optimization in picture form. As in most things—with the basics.

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Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. If content generation is included, overall costs aren’t likely to change much. Again, it isn’t clear what all gets lumped into this category.

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Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? Sanity check: The four stages of a typical Twitter user by TechRepublic. million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. Share this on del.icio.us.

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Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How To Use Linkedin To Generate Business by Search Engine Land.

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Linkedin Tactics Tips Work Management 100

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. The social side is interesting when it comes up in B2B or B2C.

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Social Media Communities Wiki Work Management 100

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. quiz that assigns users an identity based on their answers, which can then be shared with their friends.

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Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. technologies.

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Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

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Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree. Tweet This!

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LEADership

DECEMBER 3, 2013

The problem is, we cannot even manage the B2B data we have today! There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made.

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B2B Curation Demand Generation Digg 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

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Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

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Digital B2B Marketing

MARCH 21, 2011

However not every BI platform is mobile accessible, and a mobile user has different requirements. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Photo caption updated, thanks Robert !

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Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

The site now has 18,000 registered users -- 11,000 are designers -- with 150 being added each day. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Hey Josh, You forgot User Voice ([link] which was launched not to long ago.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). 2010 Lead Generation Marketing ROI Study (32 pages). How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Which social media platforms are most effective at influencing buyer behavior?

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Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

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