Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. And that you are interacting with your networks on those platforms. As in most things—with the basics.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. And that you are interacting with your networks on those platforms. As in most things—with the basics.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

B2B Marketing Savvy

JULY 27, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? Sanity check: The four stages of a typical Twitter user by TechRepublic. by Social Media Today. million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter.

Twitter 100

Twitter Tactics Tools Tips 100

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. A data-driven approach is crucial for understanding users and making informed improvements.

Product 52

Product Lead Ranking A/B testing Sample 52

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

RWW Network. The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." ReadWriteWeb. ReadWriteWeb. ReadWriteTalk. AltSearchEngines.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Now that social media has advanced from the “should we do it?

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Social Media Marketing. While online marketing has changed significantly over the course of just the last few years, the industry is moving in a clear direction: user experience matters more than anything. But what constitutes a great user experience? Most importantly, it’s entirely reliant on user experience. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MARCH 31, 2010

Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers? of all searches.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

FEBRUARY 14, 2011

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. 43% of U.S. companies now maintain blogs.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. How do you do it?

Facebook 100

Facebook Search Marketing Advertisements Advertising 100