But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. think B2B marketers really need to think and act more like a media house themselves. Digg this! Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. B2B Marketing Content: Lure or Lasso? Social Media is not a campaign it’s a commitment! What is your publishing calendar? Can you stick to it? Tweet This! MORE >>

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget –  and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Digg this! Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This! MORE >>

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Digg this! Advertising Facebook Interactive Marketing Lead Generation Online Advertising Pay Per Click SEO Social Media Social NetworkingIf I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Tweet This! MORE >>

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer. The word community is often overused now that Social Media has come along. Digg this! The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. MORE >>

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.  Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Digg this! MORE >>