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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. This is a very successful company. That’s certainly not always the case, of course.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ The top 24 facts for selling more in B2B by LEADSExplorer. What exactly is “Web 3.0?&#

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

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Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Good ways to do this include blog posts, white papers, eBooks and profiles. Write an article that is relevant to your product or service, and submit it for inclusion.